White Flower Farm

Echinacea Butterfly™ 'Purple Emperor'

This member of the Butterfly™ Coneflower series produces sturdy, well-branched stems and an abundance of bold, rosy purple blossoms on shorter plants. The petal tips shift to lighter pink as the flowers mature. Just right for small gardens or the front of flower beds, these bushy perennials are guaranteed to attract pollinators. PP 24,459Echinacea, a North American genus in the Daisy family, has big, bright flowers that appear from late June until frost. Coneflowers thrive in average soils or hot, dry conditions and shrug off cold. Blooms last well, cut or dried, and the seeds in the large cone at the heart of the flower head provide nourishment for birds. Coneflowers are equally at home in formal borders or cottage gardens. Deer resistant.For more information on growing and care, click on Growing Guide.