Urban Decay Vice Lipstick. Prepare to get hooked. Vice Lipstick comes in a massive lineup of 100 addictive shades and six indulgent finishes. Urban Decay's biggest lineup yet! Vice has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it'll make your head spin, there's something for everyone from new shades to cult favorites you thought you'd never see again. Urban Decay's huge assortment also includes more finishes than ever before: MEGA MATTE (MM): super-intense matte COMFORT MATTE (CM): the creamiest matte CREAM (C): the original: creamy luxury METALLIZED (M): cream with a high level of pearl SHEER (S): a punch of color with a sheer, shiny finish SHEER SHIMMER (SS): slightly transparent finish with floating pearl and a smooth texture The pigment load in Vice Lipstick is insane! Just one swipe provides an unbelievable laydown of color. And every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Urban Decay's proprietary Pigment Infusion System gives the formula its super-creamy texture, rich payout and superior color dispersion. This creamy formula is loaded with nourishing ingredients. A yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and babassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. And vitamin C and vitamin E provide a hit of antioxidants. Vice Lipstick comes in a modernized, luxed-up version of Urban Decay's original lipstick case. And the shade-matched label (including the shade name and finish) makes it easy to find the right color within the depths of your bag. Tip: Prime and define with Urban Decay's 24/7 Glide-On Lip Pencil, then follow with the matching shade of Vice Lipstick. The final result? A long-lasting lip look with insane color payoff.