Say hello to aloe! Nature’s gentle care. Our Birch Bark Extract formula is infused with hand-picked, sustainably sourced aloe, leaving your hair hydrated while also protecting your hair color. This sulfate-free shampoo gently nourishes dry hair, leaving it soft and smooth. Plus, it’s also EWG Verified to meet the Environmental Working Group's standards on ingredient selection, transparency, and manufacturing. The real botanicals used to craft this formula are endorsed by the Royal Botanic Gardens, Kew, a world- leading expert on plant science. Herbal Essences takes care to make sure these formulas are PETA cruelty-free, paraben-free, colorant-free, mineral oil-free, and pH-balanced, so you can be sure it’s gentle enough to use every day. Which is great, because that’s how often you’ll want to shower with the scent of ocean mist, dewy florals, and warm amber. Pair it up with the Birch Bark Extract Conditioner for the ultimate in hair-cleansing experience. This hydrating shampoo is also made with at least 87% natural-origin ingredients.* Discover the wonders of nature—selected by experts, blended by us. That's plant-based beauty. *Purified water and natural-source ingredient materials with limited processing.