HarperCollins Publishers

Business Cards: The Art of Saying Hello Mike Dorrian Author

Business Cards: The Art of Saying Hello is the ultimate business card book, bringing together the best examples of cards created by designers around the world. Business cards are a major design challenge; creating successful cards is all about the clever use of space; but just a little space. And that’s not all. A design needs to make a splash, stand out from the crowd or announce you as part of a team; and how do you solve the problem of creating a universally understood message while catering to cultural differences and multiple languages? Materials are also important; not all cards are machine printed, and this book features cards on punched metal, stitched fabric, cards with heat-sealed cut-outs, or made from recycled subway tickets, plus clever examples of best-practice using “make-your-own” business-card machines. Over 300 cards are grouped into sections reflecting different design approaches: Typography, Photography, Materials, Illustration and Found Objects. Proving just how inventive you can be with a limited space, this book is a rich source of ideas and inspiration both for designers and anyone wishing to make a statement with their business card.