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2013 American Made Winner

Lena Kwak

A graduate of Rhode Island’s Johnson & Wales Culinary Institute, Cup4Cup President and Co-Founder, Lena Kwak, began her culinary career as a private chef and caterer. To explore a growing interest in nutritional science, she pursued an externship with Thomas Keller at The French Laundry. As a Research & Development Chef, Kwak was assigned to test and create new edible innovations for the restaurant. She excelled quickly and was assigned to devise a gluten-free version of Keller’s famed Salmon Cornet and the restaurant’s bread basket. The result, which garnered a tearful response from a dinner guest with gluten intolerance, was the genesis of “Cup4Cup.” Under the mentorship of Chef Keller, Lena refined the proprietary blend of flour and set about making it available to a larger audience. Since Cup4Cup’s release in 2011, Lena has been honored as one of Forbes’ “30 Under 30” in 2011, garnered a Zagat “30 Under 30” award in 2012, and was named a Martha Stewart “American Made” Award Honoree in 2012 for her work developing the brand. The name “Cup4Cup” reflects the product’s ability to replace all-purpose wheat flour in most recipes, literally “cup for cup.” Cup4Cup focuses on neutral flavor, texture, and performance, attributes often deficient in gluten-free flours. The product line includes a Multi-purpose Flour Blend, Pancake & Waffle Mix, Pizza Crust Mix and a Dairy Free Brownie Mix. Kwak continues to develop new products and seeks to expand the Cup4Cup brand with several new items in 2014. Shop Cup4Cup in the American Made Marketplace, exclusively on eBay.

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