Take a Look Inside Martha's Cosmetics Case
There's a good reason why Martha sticks to an extremely precise morning routine—it works! Our founder is known for maintaining a schedule in the morning: She typically gets out of bed around 4:30 a.m. and gets straight to work. She spends a few hours checking email and news, as well as heading outside to feed all of the animals living on her Bedford farm. By 6:30 a.m., Martha can be found practicing yoga or enjoying another form of exercise before getting a quick, light breakfast in. Despite how busy her morning is, she also manages to arrange three or four outfits for the day. Once all of these to-dos are completed, she sits down to execute her daily beauty regimen.
Like Martha, you may find that you're also pretty busy in the morning, so if you're looking for a classic everyday beauty look that you can turn into your own routine, look to Martha for inspiration. You might think that the secret to mastering her flawless beauty routine has to do with the products—but, as Martha will tell you, the process (and the steps that she takes to bring her look to life) are just as important.
Starting with her approach and tips for a beautiful complexion, Martha is sharing the products she uses to achieve a warm, camera-ready glow while complementing her signature features. She also reveals the four powerhouse beauty essentials that she uses to achieve a simple yet sleek eye, and her tips for ensuring the very best results. Plus, our founder is also sharing additional products she uses to upgrade her look for special events and celebrations.
FaceStep 1: Sunscreen
FaceStep 2: Primer
"I want my skin to feel dry and smooth so my fingers glide across it," Martha says. "AmorePacific's tinted moisturizer lets them do just that. I apply it all over with a brush, which leaves a sheer finish. On weekends, this and a touch of bronzer are all I wear on my face."
FaceStep 3: Foundation
"For a more done-up look, I put a drop of foundation on the back of my hand—a very light application—and use the same MAC brush to apply it all over my face," Martha says. "I use a color slightly darker than my skin tone."
Shop Now: Cle de Peau Radiant Fluid Foundation SPF 24, $128, shop.nordstrom.com.
FaceStep 4: Concealer
"A little dab of this complexion perfecter goes under the eyes and at the base of the nose to hide any marks or shadows. A bit more on the eyelid, patted down with my finger, provides a great base for eye shadow," Martha says."
Shop Now: Yves Saint Laurent "Touche Eclat" Brightening Pen, $35, sephora.com.
FaceStep 5: Bronzer
"I don't know what I'd do without this bronzer," Martha says. "I like that it isn't too shimmery. I sweep it over my cheekbones, temples, decollete, and along the bottom of my jawline to add dimension."
Shop Now: Bobbi Brown "Natural" Bronzing Powder, $44, macys.com.
EyesStep 1: Eye Shadow
"Bobbi Brown's Limited Edition Basic Eye Palette contained shades that were perfect for me. Unfortunately, the company no longer makes it, so I fill its customizable palette with the original four shades," Martha says, using the following shades, clockwise from top left: 'Mahogany', 'Cement', 'Navajo', and 'Heather Mauve'. "For every day, I just use a bit of the 'Heather Mauve.'"
Shop Now: Bobbi Brown Customized Palettes, starting at $10, macys.com.
EyesStep 2: Eyeliner
EyesStep 3: Mascara
Always curl lashes before applying mascara.
Shop Now: Shu Uemura Eyelash Curler, $20, sephora.com.
EyesStep 3: Mascara
"To keep the overall look soft, I use a subtle black-brown shade of mascara and just tip my lashes. I prefer hypoallergenic formulas."
Shop Now: Clinique "Black-Brown" High Impact Mascara, $19, sephora.com.
EyesStep 4: Brow Pencil
"I use a pale pencil to fill in sparse areas. Finding the shade that's closest to the true color of your eyebrow delivers the most natural look," Martha advises.
Shop Now: MAC Cosmetics "Fling" Eye Brows Styler, $19, maccosmetics.com.
LipsOption: Festive Lip Color
"I gravitate toward neutral shades, but for special occasions, I prefer some extra color," she says. "A beautiful bright red is classic, sophisticated, and fun."
LipsOption: A Lipstick for Everyday Wear
"A subtle hint of color is the most flattering. My go-to shade is a dusty rose," Martha shares. "First, I line my lips; then I use a lip brush to apply the lipstick all over."
Whether worn alone or over lipstick, this gloss plumps up lips and adds shine.
Shop Now: bareMinerals "Spark Plug" Moxie Plumping Lip Gloss, $18, nordstrom.com.
Always on the Go
Martha's makeup mantra is quick, simple, and sophisticated. "This Muji bag is what I use to carry my everyday basics," she says. "It's lightweight and sturdy, and when it gets dirty, it goes right into the washing machine. It's also translucent, so I can quickly see what's inside."
Shop Now: Muji "EVA Pouch" in Large, $12, muji.us