Snoop Dogg's New Premium Coffee Brand Was Inspired by His Travels to Indonesia

Martha's best friend Snoop Dogg is an undisputed mogul, both inside and outside the music world. The multi-hyphenate keeps busy with business ventures ranging from working in film and television to running his own companies. And while Snoop has already ventured into the culinary space (Martha collaborated with him on his 19 Crimes wine brand!), he is expanding his food and drink portfolio with his new INDOxyz coffee brand, which was inspired by his travels to Indonesia.

Snoop was first introduced to the local coffee by his now-business partner and brand co-founder Michael Riady, a coffee entrepreneur and native of Indonesia, during a trip to the country. "All it took was one sip and Snoop was hooked," the INDOxyz website says. "Indonesia produces coffee with a flavor range and profile bold and refined enough to excite all coffee drinkers alike."

The business partners source their beans from farmers on islands in Indonesia, including Sumatra, Java, Bali, and Sulawesi. The coffee beans are then shipped back to Los Angeles, Calif., and the brand's master in-house roaster preps the beans before brewing and packaging them for cold brews and whole bean coffee.

The premium lifestyle coffee brand's offerings currently include the canned Organic Cold Brew, which has chocolate flavors and is "perfect to wake you up in the morning with a zing that will leave you tingling." Customers can also shop Sumatra Gayo, a whole bean dark roast that features a blend between dark chocolate and herbal notes. "If we made a greatest hits tape, this would be the first track," they say.