Take a Look Inside Martha's Makeup Bag: These Are the 14 Products Our Founder Swears By

From everyday basics to elevated essentials, these are the beauty staples our founder (and her longtime makeup artist) can't live without.

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Martha composite with beauty products such as Lip Oil and Beauty Blender
Photo: Courtesy of Getty, Dior and Saks Fifth Avenue

It's no secret that our founder is a busy person. Running a successful lifestyle brand, hosting multiple television shows, and owning a restaurant, however, doesn't stop Martha from executing her daily beauty regimen. If you also keep a hectic schedule like the multi-hyphenate, you may be looking for a classic, everyday look to inspire your own routine. If that's the case, we suggest turning to Martha for inspiration.

You might think that the secret to mastering her flawless beauty regimen has to do with the products—but, as Martha and her trusted makeup artist of nearly 10 years, Daisy Toye, will tell you, the application process is just as important. In addition to sharing her tips for achieving a perfectly polished face, Toye also reveals the powerhouse beauty essentials that Martha uses to achieve a simple, yet sleek look.

Supergoop Glowscreen SPF 40

Supergoop Glowscreen SPF 40
Courtesy of Supergoop

As Martha's trusted makeup artist of nearly 10 years, Toye has an advanced degree in her beauty routine. "Martha handles her own skin care like a pro," says Toye. "She masks in the morning, then applies serums and moisturizer—and a generous squeeze of sunscreen on her face, chest, and hands, rain or shine." Lately, her go-to has been this two-in-one sunscreen and primer from Supergoop.

L'Oreal Paris Makeup True Match Lumi Glotion

Lumi Glotion
Courtesy of Walmart

After SPF, and for dewiness and a smooth canvas for makeup, Toye applies this illuminating priming lotion to Martha's face.

Clé de Peau Beauté Radiant Fluid Matte Foundation SPF20

Cle de Peau Radiant Fluid Foundation
Courtesy of Cl de Peau Beaut

Next, Toye reaches for this foundation from one of our founder's favorite makeup brands. "Martha doesn't need concealer, but this evens out her tone," she says.

It Cosmetics Heavenly Luxe Wand Ball Powder Brush

IT Cosmetics Brush
David Chow

Toye buffs blush and foundation into skin with this tool. To clean it after use, she wets the bristles, swirls them on a bar of soap, rinses, and lets it air-dry.

Beautyblender The Original Makeup Sponge

Beautyblender The Original Makeup Sponge
Courtesy of Saks Fifth Avenue

In addition to using a powder brush to blend Martha's base, Toye also uses this makeup sponge. She dampens it with water, then uses it to press foundation into the lifestyle guru's skin.

Yves Saint Laurent Touche Éclat All-Over Brightening Concealer Pen

Yves brightening pen
Courtesy of Sephora

For extra radiance under the eyes, Toye dabs on this brightening pen. The sheer, shimmer-free product can be used to create a natural highlight all-over.

Westman Atelier Baby Cheeks Blush Stick

Westman Atelier blush stick
Courtesy of Westman Atelier

Using cream blush over powder leaves the skin looking perfectly hydrated and youthful. For a more sheer, true pink flush, Toye loves sweeping this dusty rose shade over Martha's cheeks.

Dior Backstage Face and Body Foundation

Dior Face & Body Glow
Courtesy of Sephora

To achieve our founder's effortless glow, Toye likes to blend a few dots of this highlighter along Martha's cheekbones—and her legs, if she's wearing a dress.

Bobbi Brown Bronzing Powder

Bobbi Brown Bronzer
Courtesy of Sephora

For a pop of natural color on the eyelids, Toye opts for this Bobbi Brown bronzing powder (it pulls double-duty!). The lightweight product creates a soft, matte finish for a sun-kissed look.

Kokie Waterproof Velvet Smooth Eyeliner Pencil

Kokie Waterproof Velvet Smooth eyeliner pencil
Courtesy of Kokie Cosmetics

Toye dashes this eyeliner pencil—in the shade Bronzed—along Martha's lash lines. "I can persuade Martha to do a smoky eye for a special occasion, but she always prefers a subtler, not-too-done-up look," she says.

Kevyn Aucoin Eyelash Curler

lash curler
Courtesy of Sephora

To re-create Martha's long lashes, opt for this gently curved curler. It has a wide opening that captures every eyelash without the risk of pinching yourself.

Maybelline Volum' Express The Falsies Mascara

Maybelline Mascara
Courtesy of Maybelline

After curling her lashes, Toye adds a few coats of this mascara, which she likes for its flexible wand.

Charlotte Tilbury Lip Cheat Lip Liner

Charlotte Tilbury Lip Cheat Lip Liner
Courtesy of Sephora

In place of lipstick, Toye opts for this Charlotte Tilbury liner. The nude-pink shade lasts up to six hours with no smudging.

Dior Lip Glow Oil

Dior Lip Glow Oil
Courtesy of Dior

Our founder's lip is finished off with a swipe of this glow oil. The product is infused with cherry oil, which nourishes, softens, and revitalizes.

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