The brands teamed up as part of their initiative to reseed one billion square feet of native wildflower and grassland habitats in the Great Northern Plains.
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Field of wildflowers
Credit: Jacky Parker Photography / Getty Images

Looking for a way to improve your garden's soil quality and attract pollinators? Planting wildflowers is one easy way to do so and now you can kickstart the gardening project for free. Air Wick and World Wildlife Fund are currently mailing complementary packets of wildflower seeds to anyone interested as part of their initiative to reseed one billion square feet of native wildflower and grassland habitats in the Great Northern Plains.

Their mission comes as the United States continues to lose acres of grasslands and native wildflowers annually, with 33 million acres lost since 2009. These plants are vital for many wildlife species, including pollinators and songbirds, and their deep roots help to improve soil health and water quality. The important role wildflowers play in our ecosystem is why both companies have made it their goal to increase wildflower growth nationwide. "Together, we will raise awareness of the critical need for more wildflower habitats and encourage households to take action to help restore nature for the benefit of us all," Air Wick writes of its partnership with WWF.

As of 2021, Air Wick has planted 50 million square feet of wildflowers, but their goal is to hit one billion. To help restore the largest ecosystem in the United States, the collaboration will send free wildflower seeds to people who share a photo of wildflowers to their social feed using the hashtag #SquareFootSuperBloom before June 1. For every photo shared, the two brands will plant one square foot of wildflowers in the Northern Great Plains to help reseed the lost wildflowers. To sign up, fill out the giveaway form on Air Wick's website. You must be a at least 18 years of age and a legal resident of the United States and District of Columbia resident to enter. The promotion isn't available to residents of Hawaii and Alaska.

The form asks each applicant to list their home address, which will help you identify the flowers that are native in your area. When the seeds arrive at your doorstep, find a spot with the right amount of sun to plant them. Then remove debris, prep your soil, and scatter your seeds. Compress your seeds by walking over the area without covering them with soil. Finally, water the plot until the soil is moist and the seedlings have sprouted to over four inches. Continue to water and watch as the wildflowers flourish.

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