indie lee skin care brand founder
Credit: Courtesy of The Detox Market

How Skin Care Brand Founder Indie Lee Infuses Clean, Eco-Conscious Luxury Into Her Everyday Life

The entrepreneur and on-the-go mom loves elevated essentials and earth-friendly labels that go the distance.
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"I'll find a silver lining in anything," says Indie Lee, and she means anything. In 2008, Lee was diagnosed with a brain tumor and given six months to live. When her doctor told her the cause could be environmental and asked what products she used on her skin, she was floored. "I was so careful about what I was putting into my body; I didn't think about what I was putting on it," recalls the former CPA.

Indie's Top Picks

After successful surgery, Lee consulted experts and set out to make safer skin-care goods: "I started formulating like mad in my kitchen." Now she produces it all in a lab, and works with COSMOS, a global third-party certification, to vet formulas and stay true to her mission: educating and empowering people while making cleansers, serums, and creams free of potentially harmful ingredients—more than 1,300 of them, in fact. "But self-care is more than goop in a jar," the energetic mom adds. She starts every day with a good-morning text to her BFF ("we've done this without fail since my diagnosis"), a walk with her two dogs ("I spend time outside daily; it's grounding"), and meditation; then she heads to work with passion and purpose. "Before my surgery, I was just a passenger in my life," she says. "Afterward, I stepped into my superpower."

Indie Lee Daily Vitamin Infusion
Credit: Courtesy of Indie Lee

Nourishing Serum

"This serum is protective and nourishing."

Shop Now: Indie Lee Daily Vitamin Infusion, $67,

White + Warren Recycled-Cashmere Ribbed Crewneck
Credit: Courtesy of Warren

Cashmere Sweater

"A timeless, durable investment."

Shop Now: White + Warren Recycled-Cashmere Ribbed Crewneck, $345,

SodaStream Terra Sparkling- Water Maker
Credit: Courtesy of SodaStream

Sparkling Water Machine

"A cinch to use, and eco."

Shop Now: SodaStream Terra Sparkling-Water Maker, $79,

Suntegrity Impeccable Skin Sunscreen Foundation SPF 30
Credit: Courtesy of Suntegrity Skincare

Gentle Sunscreen

"The only tinted SPF that doesn't irritate my skin."

Shop Now: Suntegrity Impeccable Skin Sunscreen Foundation SPF 30, $55,

Portmeirion Botanic Garden Dinner Plates
Credit: Courtesy of Portmeirion

Floral Dinner Plates

"Each one features a different flower."

Shop Now: Portmeirion Botanic Garden Dinner Plates, $154.99 for six,

Indie Lee Restorative Eye Cream
Credit: Courtesy of Indie Lee

Eye Cream

"I don't apologize for my lines, but I don't want tons more. This helps moisturize that area."

Shop Now: Indie Lee Restorative Eye Cream, $68,

Waterman Hemisphere Fountain Pen
Credit: Courtesy of Jetpens

Fountain Pen

"There's a romance to writing with it."

Shop Now: Waterman Hemisphere Fountain Pen, $77,

Cuyana Leather Backpack
Credit: Courtesy of Cuyana

Leather Backpack

"It's comfy to carry, and holds lots."

Shop Now: Cuyana Leather Backpack, $448,

The Alchemist, by Paulo Coelho
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The Alchemist

"I reread it annually and always learn something new."

Shop Now: The Alchemist by Paulo Coelho, $14.95,

Branch Basics The Concentrate
Credit: Courtesy of Branch Basics

Cleaning Products

"It's multipurpose and safe for cleaning my whole house."

Shop Now: Branch Basics The Concentrate, $49,

Alicia Adams Alpaca Field Blanket
Credit: Courtesy of Alicia Adams Alpaca

Field Blanket

"The colors are so me, and it's soft and sustainable."

Shop Now: Alicia Adams Alpaca Field Blanket, $495,

Nespresso Evoluo coffee


"I drink a cup of decaf with homemade almond milk."

Shop Now: Nespresso Evoluo, $209,

Taos Aer Organic Lip Balm
Credit: Courtesy of Credo Beauty

Lip Balm

"So freaking hydrating!"

Shop Now: Taos Aer Organic Lip Balm, $16,

Larq Bottle PureVis
Credit: Courtesy of Larq

Water Bottle

"It has a UV light in the cap, which cleans it."

Shop Now: Larq Bottle PureVis, $95,

Converse Chuck Taylor All- Star Low-Tops
Credit: Courtesy of Nordstrom


"Easy to pack, easy to wash, and they go with anything."

Shop Now: Converse Chuck Taylor All- Star Low-Tops, $55,

flowering pink peony


"My favorite flower: I love a pop of fuchsia."

Londontown Lakur Nail Polish, in Invisible Crown
Credit: Courtesy of Londontown

Neutral Nail Polish

"It's my go-to neutral."

Shop Now: Londontown Lakur Nail Polish in Invisible Crown, $16,

Tapestry, by Carole King
Credit: Courtesy of BN

Go-To Album

"There isn't a song on it that isn't great."

Shop Now: Tapestry by Carole King, $7,

Vapour High Voltage Lipstick, in Primal
Credit: Courtesy of Vapour Beauty

Red Lipstick

"I love a red lip. This is clean and stays on."

Shop Now: Vapour High Voltage Lipstick in Primal, $30,

Stonewall Kitchen Horseradish Mustard
Credit: Courtesy of Stonewall Kitchen

Horseradish Mustard

"It has a great zing."

Shop Now: Stonewall Kitchen Horseradish Mustard, $6.50,

Mercedes-Benz GLC 300
Credit: Courtesy of Mercedes-Benz

Her Ride

"It's a smooth ride, and so comfortable."

Shop Now: Mercedes-Benz GLC 300, price upon request,