KitchenAid Just Announced Their 2022 Color of the Year—Get a First Look at Beetroot, the "Energizing" New Hue

If you're a fan of the bold color, bring home one of the brand's signature mixers or blenders in the colorway.

kitcehnaid stand mixer and blender in beetroot color option
Photo: Courtesy of KitchenAid

While there's nothing wrong with sticking to what's familiar and routine, there's definitely something to be said for shaking things up and trying something new. If your kitchen could use a bold refresh, the KitchenAid team is here to help with their 2022 Color of the Year: Beetroot. This magenta color, meant to symbolize making every single day as lively as possible, will be available in the form of the KitchenAid Artisan Stand Mixer ($499.99, and KitchenAid K400 Blender ($299.99, "At KitchenAid, we have always championed the power of color to fuel creativity," said Carley Smith, the senior marketing manager for KitchenAid. "Beetroot is no different. This energizing and uplifting hue invites adventurous cooks of all skill levels to make every day more vibrant by feeding their insatiable appetite for new experiences in the kitchen and beyond."

The beetroot also helps represent life: While some things don't seem like they are worth exploring, you can often be positively surprised by what you find when you give them a try. "Looking at the outside of the beet, you'd never know the brightness concealed within," said Jessica McConnell, director of finish and material design for Whirlpool Color. "When sliced open, it reveals extraordinary vibrance inside. The rich magenta with lush satin finish makes everyday more vibrant with a pop of energizing color."

Ready to go bold at home? Shop KitchenAid's products in the new beetroot hue and find inspiration to enjoy life's moments to the fullest.

Top Picks

kitcehnaid stand mixer in beetroot color option
Courtesy of KitchenAid

KitchenAid Artisan Stand Mixer

Boost your typical baking and cooking experience by swapping out your old stand mixer for a new one in this punchy new hue. This model can help you mix doughs and batters to perfection with over 10 stand mixer attachments available and 10 speed options.

Shop Now: KitchenAid Artisan Stand Mixer, $499.99,

kitcehnaid blender in beetroot color option
Courtesy of KitchenAid

KitchenAid K400 Blender

Experiment with a delicious new smoothie or soup recipe with the help of KitchenAid's K400 Blender in the colorful beetroot hue. This blender has a three-part blending system that helps crush and mix the toughest ingredients. Plus, it has a five-speed variable speed dial to blend in a quick fashion, along with three preset recipe programs: ice crush, icy drinks, and smoothie.

Shop Now: KitchenAid K400 Blender, $299.99,

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