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applying Pai The Impossible Glow to face
Credit: Courtesy of Credo Beauty

These days, makeup often looks and feels a lot like your favorite skin care products—namely, serums. This isn't a coincidence: Serum makeup is trending, and we think it's here to stay. With the same hydrating liquid consistency of everyone's favorite skin care formula, these beauty enhancers give you the color payoff you want, while pulling double duty as complexion nourishers. A natural look is often the end result, making these iterations perfect for those who want that "no-makeup-makeup" feel. The best part? There's a serum product for every step of your routine. If you're looking to venture into this category, we did the leg work and mined the options worth trying. Below, several serum infused or inspired foundations, lip tints, blushes, and more to test right now.

Top Picks

PerriconeMD No Makeup Foundation Serum
Credit: Courtesy of Amazon


This serum foundation provides buildable sheer coverage in a semi-matte finish, resulting in a smooth-looking complexion. As an added bonus, you also get broad-spectrum protection via its SPF 20 formulation.

Shop Now: PerriconeMD No Makeup Foundation Serum, $60,

L'Oreal Paris "Age Perfect" Radiant Serum Foundation Sunscreen
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L'Oreal Paris

The ultimate multitasker, this hero product is part serum foundation and part sunscreen (it boasts SPF 50!). It leaves a radiant, luminous finish to boot.

Shop Now: L'Oreal Paris "Age Perfect" Radiant Serum Foundation Sunscreen, $11.97,

EM Cosmetics Color Drops Serum Blush
Credit: Courtesy of EM Cosmetics

EM Cosmetics

One drop of this serum blush—infused with vitamin E, hyaluronic acid, and squalane to keep skin hydrated and protect it from environmental aggressors—will give you a natural flush.

Shop Now: EM Cosmetics Color Drops Serum Blush, $25,

Beauty Blender "Bounce Always On" Radiant Skin Tint
Credit: Courtesy of Sephora

Beauty Blender

For minimal coverage, opt for a skin tint, like this one from Beauty Blender. It offers buildable coverage and is formulated with hyaluronic acid, niacinamide, and willow bark extract to smooth, brighten, and clear.

Shop Now: Beauty Blender "Bounce Always On" Radiant Skin Tint, $29,

Maya Chia The Highlighter of The Day
Credit: Courtesy of Credo Beauty

Maya Chia

Suitable for even the most sensitive and acne-prone skin types, this serum highlighter results in a dewy, lit-from-within sheen. Use it on your cheeks, face, and décolletage.

Shop Now: Maya Chia The Highlighter of The Day, $42,

Hourglass "N 28" Primer Serum
Credit: Courtesy of Sephora


This primer not only preps your complexion, but also strengthens your moisture barrier and protects skin from environmental aggressors with ingredients like jojoba oil and vitamin E.

Shop Now: Hourglass "N 28" Primer Serum, $65,

ILIA True Skin Serum Concealer
Credit: Courtesy of Dermstore


This concealer feels supremely lightweight—but erases blemishes, dark circles, or discoloration with a single coat. As an added bonus, it has vitamin C to brighten skin and albizia julibrissin extract, sourced from a tree found in Asia, which is known for its antioxidant effects.

Shop Now: ILIA True Skin Serum Concealer, $30,

Pai The Impossible Glow
Credit: Courtesy of Credo Beauty


If you're looking for a warm, subtle glow, this luminizer will be new your go-to. Use it alone or mix it into your favorite sunscreen or moisturizer for added color. With vitamin C, it boosts your complexion while you wear it.

Shop Now: Pai The Impossible Glow, $39,

Wander Beauty Upgraded Lashes Treatment
Credit: Courtesy of Sephora

Wander Beauty

Wander's newest mascara doubles as a lash growth serum. Made with copper peptide and patented active ingredients, it stimulates lash length, strengthens hairs, and results in major volume and curl.

Shop Now: Wander Beauty Upgraded Lashes Treatment, $26,

Henné Organics Lip Serum
Credit: Courtesy of credo Beauty

Henné Organics

Not to be confused with lip balms, this serum firms lips and reduces the appearance of fine lines. It contains nourishing oils, like jojoba, rosehip, and argan, and vitamin E for that smooth, plumped feel.

Shop Now: Henné Organics Lip Serum, $45,


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