According to Suzie de Rohan Willner—the CEO of Toast—Style Doesn't Work Without Substance
There's a chic practicality and earthiness to everything from Toast, the British fashion and home-goods brand. You can imagine the woman who shops there baking something in an indigo workwear dress, catching an art show in a colorful kantha coat, or reading the latest Booker Prize winner under a cozy throw. Or you can meet the real deal: Suzie de Rohan Willner, who became CEO six years ago after roles at fashion biggies like Timberland and Levi Strauss.
Suzie's Top Picks
- Favorite Lip Balm: Westman Atelier Squeaky Clean Liquid Lip Balm in Nana
- Currently Reading: Ordinary Grace by William Kent Krueger
- Nourishing Hand Cream: Weleda Skin Food Original Ultra-Rich Cream
- Go-To Eye Cream: Susanne Kaufmann Eye Cream Line T
- Cozy Shoes: Birkenstock Arizona Shearling Sandals
- Signature Scent: Aēsop Marrakech Intense Eau de Parfum
"Your clothes speak to who you are," says the new grandmother, who unwinds by practicing yoga, grows her own vegetables, and drives an electric car. "We dress three generations of women, and we're passionate about craftsmanship and provenance." An eco ethos matters, too. The company uses 85 percent natural fibers in its clothing and offers online darning and mending tutorials to make them last; its New Maker program supports artisans on the rise. "There's an agelessness about Toast," says de Rohan Willner, who revels in feeling the textures of each fabric the team weaves for a collection. "I love architectural silhouettes and staples that are easy and comfortable—and a functional pocket is a must." Here, she shares a few of her favorite things, from her go-to Toast blouse to the lip balm that ties it all together.
"This is one of my staples because of its beautiful simplicity. I go for an androgynous look that I can dial up or down, as well as muted earth tones like burn oranges, greens, and blues."
Shop Now: Toast "Yana" Blouse, $200, us.toa.st.
"I apply this morning and night. I love the texture, and the fragrance is gorgeous."
Shop Now: Susanne Kaufmann Eye Cream Line T, $77, bloomingdales.com.
"My favorite reading chair—and my dog, Boots, likes it, too!"
Shop Now: Maker&Son Song Armchair in Malachite, $4,795, makerandson.us.
Farrow & Ball
"I adore the finishes and the breadth of the color range."
Shop Now: Farrow & Ball Paint, price dependent upon color and quantity, farrow-ball.com.
Modern Jane Austen
"The author has a Jane Austen-like perception of people, and writes in-depth descriptions of the minutiae of life."
Shop Now: Ordinary Grace by William Kent Krueger, $17, amazon.com.
"Your feet feel as if they're being caressed. I wear them all winter."
Shop Now: Birkenstock Arizona Shearling Sandals, $150, nordstrom.com.
"I have these all around my house. I put different colors together, and they just make a room sing."
Shop Now: Toast Velvet Square Cushion Cover in Celery, $70, us.toa.st.
"One square a day is a little delight."
Shop Now: Fine & Raw Sea Salt + Dark Chocolate Signature Collection, $8.50, fineandraw.com.
"We have a Toast book club, and like to support local independent stores. I try to stop [into Books Are Magic] when I'm visiting New York City."
"I won't use a product unless I really believe in it. Once I do, I won't let go. I've used this on my hands for years."
Shop Now: Weleda Skin Food Original Ultra-Rich Cream, $19, amazon.com.