The Bon Vivant: Fashion Entrepreneur Beatrice Valenzuela on Creating a Rich, Beautiful Life
Fashion entrepreneur, champion of makers, effervescent hostess, and pickling queen, Beatrice Valenzuela lives full-throttle. "I just have fun and don't hold back," says the Los Angeles native, who grew up in Mexico City. She's spent the past decade building her eponymous brand of comfy-cool shoes (her puffy, colorful Sandalia slides are a style essential among creative types), flirty dresses and blouses, linen loungewear, and beachy jewelry from her headquarters in Echo Park—all while cultivating a diverse group of artisans.
Twelve years ago, she cofounded the Echo Park Craft Fair, which started with a handful of friends in her front yard and grew into a biannual three-day extravaganza, drawing more than 150 vendors and thousands of visitors. "Our community has become extremely close," she says. "We trade goods and lift each other up." She happily posts about her fellow designers, and the eclectic home she shares with her partner and their two kids brims with her peers' handiwork, from coffee mugs to sheets to minidresses in her closet. "It's so fulfilling to support someone who is translating their passion into a business," she says. "To be surrounded by all these pieces makes for a rich, beautiful life." Ahead, the creative shares what she fills her own vibrant life with, from her favorite hat and go-to olive oil to her signature lip palette.