These New Marmalade-Inspired Fragrances from Jo Malone London Are the Epitome of Summer
With the promise of warmer weather on the horizon, we begin to click into summer mode. We envision backyard cookouts, red-and-white checked tablecloths and all, and look forward to the many outdoor projects the season affords—like making jam. Thankfully, Jo Malone London's latest launch is here to tide us over until the weather catches up. Their Marmalade Collection, a lineup of just-released colognes, puts a sophisticated British twist on tradition with scents inspired by the types of jams and jellies that would win you first prize at the county fair.
"Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime," said Celine Roux, the brand's global head of fragrance, in a press release. To create the line, food-grade natural fruit extracts (sourced specifically for the collection) were made from steam-distilling local blackberries and gooseberries, transforming them into refreshing fragrance add-ins; they were then paired with iconic notes like orange, rhubarb, roses, and elderflowers for nuance. Rounded bottles—inspired by vintage marmalade-jar detailing—add an effortless sophistication to your dressing table.
The new scents—Tangy Rhubarb, Rose Blush, Orange Peel, and Elderflower Cordial—were also designed to layer with the brand's popular Blackberry & Bay fragrance (from $72, sephora.com), a "vibrant and verdant" mix of tart blackberries, fragrant bay leaf, and complex cedarwood notes, released in a limited edition bottle to match the rest of the collection. Ahead, we explore the notes of each just-debuted, summer-ready perfume—whether you decide to layer up or wear them on their own is entirely up to you.