Think Beyond the Bouquet: These Flower Subscription Services Make the Best Gifts
Buying fresh flowers—for yourself, your best friend, your mom—offers an instant pick-me-up: The colors and vibrance of sunny daffodils, fragrant roses, effortless tulips, sculptural calla lilies, cheery poppies, and all the other beautiful blooms that can fill a vase will brighten even the dullest days or make holidays or birthdays that much sweeter. Keep that just-picked atmosphere in your home without the frequent florist trips by setting up a flower subscription service that provides fresh florals—either in a vase or on their own, so the recipient can arrange them as he or she likes—on a regular basis. Ahead, some of our favorite companies that offer year-round blooms.
The Bouqs Co.
Offering monthly flower deliveries, The Bouqs. Co. lets you choose the delivery date and arrangement size in advance. All that's left for you to do is wait for seasonal, farm-fresh blooms to arrive at your door. You can also tweak your subscription every month, ordering a perfect bunch to bring to your aunt on her birthday, a smaller arrangement for your neighbors' dinner party, and your own favorite blooms when you need a little boost.
Shop Now: The Bouqs Co. Delivery Subscription, from $36, bouqs.com.
In 2014, Poppy Flowers CEO and founder Cameron Hardesty traded her job in The White House drug policy office for a more artistic pursuit: floral design. After training with The White House's chief floral designer, working for a floral start-up, and curating the arrangements for her own wedding, Hardesty anchored Poppy around "Fair Trade Certified" and "Rainforest Alliance Certified" farmers and wholesalers, who provide pretty blooms for the shop's modern and colorful bouquets. The "Poppy at Home" subscription sends kits on a monthly or bi-weekly schedule, and includes directions for arranging.
Shop Now: Poppy Flower "Poppy at Home" Flower Subscription, from $85, poppyflowers.com.
Heart & Thorn
Heart & Thorn's flowers, dry-packed and imported from Ecuador and Columbia, come in a wide variety of subscription options: Choose arrangements designed by season, color palette (monochrome, pastel, jewel tone), or aesthetic (traditional, rustic, contemporary), or opt for a lineup of flowering potted plants, succulents, bonsai, bulbs, or herbs.
Shop Now: Heart & Thorn Flower Delivery Subscription, from $45, heartthorn.com.
Denise Porcaro's work in film production design helped her develop a chic design sense. It should come as no surprise then that her upscale arrangements quickly developed a fan following when she opened Flower Girl in New York City in 2004. (Clients and collaborators have included Proenza Schouler, Marc Jacobs, Chanel, Liberty of London, and Coach.) Subscribe for weekly or monthly nosegay arrangements, or choose to have surprise plants and products delivered monthly for three months, six months, or a year.
Shop Now: Flower Girl Flower Delivery Subscription, from $70, flowergirlnyc.com.
Since it opened in 1988, Los Angeles-based florist Empty Vase has created dramatic and creative installations for special events, offered design classes, and stocked its "bloom bar" for customers to create their own perfect bouquets for any occasion. Their Flower Club, which offers delivery on a weekly, biweekly, or monthly basis, allows customers to include their favorite—and exclude their least favorite—flowers, mark special occasions, and share inspiration photos.
Shop Now: Empty Vase Flower Club, from $100, emptyvase.com.
Luxury plant delivery company H. Bloom creates foolproof combinations of classic botanicals, delivering them to subscription customers weekly, biweekly, or monthly. Choose fresh, in-season flowers collected in sophisticated glass vases, or opt for a neutral, all-white palette to elevate any space in your home.
Shop Now: H. Bloom Flower Delivery Subscription, from $75, hbloom.com.
After a decade of overseeing floral design at L'Atelier Rouge, Caroline Bailly and Takaya Sato branched out to start Buunch, which offers a weekly subscription service for creative, attention-grabbing arrangements. Sized for coffee tables, powder rooms, bedrooms, kitchen islands, and dining rooms, the arrangements fall into three categories—sculptural, white-and-green, and mixed colors—allowing you to choose the one you like best each week.
Shop Now: Buunch Delivery Subscription, from $125, buunch.com.
Bold, modern arrangements from Urban Stems come in three subscription levels: classic, which provides moderately sized, traditional arrangements; seasonal, which offers slightly larger bouquets designed to include the freshest blooms; and luxe, which includes elegant, full collections of flowers in carefully chosen vases.
Shop Now: Urban Stems Delivery Subscription, from $55, urbanstems.com.
The love of gardening runs deep for Matilda's Bloombox owners Matt and Emily Boschetto: Matt's great-grandparents were farming flowers a century ago in the same Bay Area where the couple now sources vibrant blooms for their delivery service. The Bloomboxes require no subscription commitment; instead, customers select their own delivery days, with the option to skip weeks and change days at any time. Each box includes an illustrated guide to the included stems and tips for arranging them in your own vase.
Shop Now: Matilda's Bloombox Flower Delivery, from $39, matildasbloombox.com.