Martha Stars in Scotts Miracle-Gro's Super Bowl Commercial, Which Is Their First Game-Day Spot
As expected every year, the Super Bowl is jam-packed with advertisements that bring plenty of laughs during each commercial break. And while celebrities from all industries typically make their way into these hilarious clips, there's one familiar face to keep an eye out for during the second quarter of the big game: Martha! Our founder appears in Scotts Miracle-Gro's first-ever game-day commercial, below, and the ad revolves around gardening, one of Martha's passions.
Martha isn't the only big name who appears in this commercial, which encourages gardeners—whether new or seasoned—to "Keep Growing" from the comfort of the backyard. "With the unbelievable passion and excitement we're seeing around lawn and garden care, particularly among new Millennial homeowners, it seemed only fitting to kick off our busy spring season under the bright lights of Super Bowl LV," said Josh Peoples, chief marketing officer, ScottsMiracle-Gro, in a statement. The commercial unfolds as the host, comedian Matt Braunger, is seen walking in a sunny backyard, then stopping to chat with celebrities enjoying the great outdoors. John Travolta and his daughter, Ella, are filming a TikTok video, Martha is tending to her vegetable garden, NASCAR driver Kyle Busch is using a riding lawn mower, actor Carl Weathers is hitting golf balls, Peloton senior instructor Emma Lovewell is completing a core workout, and actor Leslie David Baker is using a grill.
"I'm an avid gardener and a longtime Miracle-Gro customer, so I was thrilled to take part in the Scotts Miracle-Gro commercial," Martha told People about the advertisement. "The flower and vegetable gardens at my home are my pride and joy. I enjoy the time I spend tending to my gardens and I love bringing the outdoors in with fresh flower arrangements and fruits and vegetables that I incorporate into seasonal recipes."
Our founder added that while the world is still grappling with the COVID-19 pandemic, she noted that this Super Bowl advertisement is reflective of real life for so many, as she has found solace in the outdoors during these unprecedented times. "This year has forced all of us to change the way we live, work, socialize and more," she explained. "While it's been challenging, it has also led us to find new appreciation in the things we may have overlooked or taken for granted before. I think people gravitate toward outdoor spaces, like our backyards, because those spaces provide so many opportunities to disconnect from the outside world and connect with ourselves and with nature."