Here's what you need to know about these popular beauty treatments.

By Nicole Moletti
February 02, 2021
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When it comes to achieving your most beautiful wedding-day makeup look, don't underestimate the importance of eyebrows and eyelashes. There are so many ways to enhance these areas with makeup, but there are also a few beauty treatments that will make makeup application that much easier. Eyebrow and eyelash tints fall into that category.

The benefits of these professional tinting services are that they deepen the color of the eyebrows and eyelashes, which means you (or your makeup artist) have less makeup to apply on the big day and you don't have to worry about the color fading between the ceremony and reception. Lash tinting is especially beneficial for those that have light, blonde, barely-there lashes; brow tinting, on the other hand, can enhance brows of all colors. Both procedures create a look otherwise achieved with brow powder and mascara, and there's no need to worry about smudges.

Both eyebrow and eyelash tints are generally done using vegetable dye that is safe and non-irritating. The dye will attach to whatever hair you have and will also create a shadow on the skin, which will help in creating a fuller brow look. This won't necessarily replace eyebrow pencils and powders but will give a little bit of color and texture so that not as much product is needed. An added plus for brides is that you know your brow look will last until the end of the night, and you will even wake up with perfect brows and lashes on the morning after your wedding and for your entire honeymoon. The tints tend to last three to four weeks—cell turnover and the use of oil-based makeup and removers will speed up the process of the tints fading, so be careful with your product choices for the longest lasting tints.

Be wary of hairdressers offering to dye brows when dying hair. These products are often meant for hair on the head not the face and can result in irritation and/or brows that are too dark. Also, some states have laws in place that make it illegal for hairdressers to apply peroxide-based dyes to the face, so do research before you go this route. The best bet is working with a dedicated eyebrow or lash expert when it comes to tinting around the eyes.

Like with any other beauty choices, it always best to test out anything new well before your wedding date. Ally Duka of Benefit Cosmetics, a seasoned brow expert urges women to "always try beforehand to make sure you like it. The treatment will naturally make your brows appear fuller without looking too dark or intense. The benefit for brides is that they won't have to add too much brow product to create the perfect brow look."

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