Three leading Prosecco brands have unveiled their packaging.

By Kelly Vaughan
December 10, 2020
La Marca Prosecco Rose
Credit: Courtesy of La Marca

Here's something to celebrate: After months of anticipation, Prosecco Rosé will officially launch in the United States later this month. While sparkling rosé wine has been on the market for many years, the official rules from the designation of origin (DOC) for Prosecco did not permit pink versions of Italy's signature sparkling beverage. Three winemakers—Mionetto, La Marca, and Gancia—are toasting the launch of their own Prosecco Rosé D.O.C. in the United States for the first time ever.

Prosecco Rosé was formally permitted in May of 2020, when the Italian National Wine Committee approved changes to the Prosecco D.O.C. regulations that allowed production of the wine. For a wine to qualify as Prosecco Rosé, it must include at least 85 percent Glera grapes and the rest Pinot Noir. Unlike regular Prosecco, which traditionally ages for 30 days, Prosecco Rosé must age for a minimum of 60 days.

So, what can you expect from a bottle of Prosecco Rosé? Picture everything you love about the two beverages individually in one sparkling glass. "Mionetto Prosecco Rosé DOC has all the hallmarks of a Mionetto Prosecco—it's fresh, fruity, and above all, impeccably balanced," Alessio del Savio, winemaker of Mionetto, said in a statement. A blend of 90 percent Glera and 10 percent Pinot Nero are used to make their wine. "The final wine is redolent of red berries, grapefruit, and honey. It's incredibly easy to delight in, and we can't wait to share it with the world."

It's safe to say that consumers love to drink pink. In the last several years, sales of rosé wine have soared, particularly in the summer months; in 2020, rosé sales grew by 20 percent. Adding a new bubbly beverage to the shelves of wine and liquor stores is sure to excite. Consumers who love La Marca Prosecco will appreciate the brand's Prosecco Rosé, which balances the crisp floral flavor of traditional Prosecco with the fresh notes of strawberry and peach found in a bottle of Pinot Noir. The 2019 La Marca Prosecco Rosé is created from a blend of 89 percent Glera—the traditional grape used for Prosecco—and 11 percent Pinot Noir.

Gancia, the winery that introduced sparkling wine to Italy, will also be releasing their own Prosecco Rosé D.O.C. "Given the strong growth in both Italian sparkling wine and Rosé wine, we expect to see great interest as Prosecco Rosé wines start to appear on shelves and tables across the country," said Scott Oliver, CEO of Roust Americas, a subsidiary of Roust Group, which owns Gancia.

Although Prosecco Rosé is said to be released this month, consumers can more likely expect to find them on shelves in January 2021.


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