Ghetto Gastro and CRUX Are Launching an Exclusive Line of Small Kitchen Appliances with Williams Sonoma
Upgrade your kitchenware with this bold collection.
A team of young chefs redefining the culinary world recently joined forces with a brand known for its stylish, functional kitchen appliances, resulting in a new collection of cookware you need to know about. Ghetto Gastro, a Bronx-based culinary collective founded by Jon Gray, Pierre Serrao, and Lester Walker, and CRUX, a kitchenware brand designed for modern home cooks, have teamed up to create an exclusive line of cookware with Williams Sonoma. "Williams Sonoma began working with Ghetto Gastro and CRUX on a collaboration over a year ago out of admiration for the culinary collective's shared commitment to community and advancing social justice through food," said Williams Sonoma president, Ryan Ross, in a statement. "Ghetto Gastro's culinary prowess and passion for design, culture, and community come through in every piece of the collection."
The goal of the collection is to offer bold, simple-to-use appliances for the home cook. The chefs involved in the project aim to utilize food to empower communities and advance social justice.
"Ghetto Gastro represents youth and a culture that is transcending boundaries, which aligns with the brand ethos of CRUX," Shae Hong, CEO and founder of CRUX, said in a press release. "With CRUXGG, we wanted to redefine the category, bringing never-before-seen style to the countertop and doing it with purpose through partnerships with Know Your Rights, ReThink Food, and C-CAP."
The new collection of cookware from CRUXGG includes a 10-speed KING blender, 14-cup drip coffee maker, dual pressure cooker and air fryer, bread maker, two-slice toaster, a digital toaster oven, and a double rotation waffle maker ($149.95, williams-sonoma.com). The full line—which ranges in price from $69.95 to $299.95—will be available for sale on September 29.