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  5. 12 Things to Consider Before Choosing a Wedding Venue
Martha Stewart Weddings

12 Things to Consider Before Choosing a Wedding Venue

sarah schreiber martha stewart
By Sarah Schreiber Updated September 26, 2022
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happy bride and groom
Credit: Elizabeth Austin Photography

While each and every wedding-related decision plays a part in crafting your big day, there are a few choices that make a bigger impact than others. One of the biggest? Your venue. Your party space has the ability to set your wedding's tone, which is why choosing your site wisely is absolutely imperative. No pressure, right? According to several of the wedding industry's most lauded planners, there doesn't have to be—especially with their tips at your disposal.

Start early (aim to begin your search at least a year out!) to select a location that suits your wedding style, whether it's classic, bohemian, or rustic. During your search, pay attention to venue package types (will this vendor provide space, food, and drink?) and its overall capacity (are you wasting money on space you don't need?). These criteria will ultimately make or break any prospective venues.

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Timeline

jen geoff wedding venue
Credit: Kate Headley

Choosing a venue will be one of the first wedding planning moves you make, so you'll likely want to kick off your search on the earlier side. But it all comes down to your personal preference. "If you are particular when it comes to the venue, the earlier the better," says Wendy Kay of Birds of a Feather Events. "Great venues get booked up 12 to 18 months in advance, so the sooner you get started, the more likely you are to snag your first choice—that goes with all of your vendors."

  • How to Plan a Wedding in 9 Months

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Date Flexibility

leila joel wedding venue
Credit: Erich McVey

Speaking of timelines, what comes first? Picking a wedding date or choosing a venue? It ultimately depends on what is more important to you—getting married during a particular time of year or nabbing the venue of your dreams.

Lynn Easton of Easton Events suggests going into the venue search with two ranges of dates—ones that work (a favorite season, perhaps!) and ones that don't (holidays or other conflicting family events you'd like to avoid)—if your timeline takes precedent.

But according to Gold Leaf Events' Kate Ryan and Chelsea Dillon, the majority of couples choose a venue first. "Once you have a location, the date will follow based on availability," they explain. "If a date is selected first, we've found clients limit their venue options drastically."

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Number of Venues

ivy covered fourth presbyterian church wedding venue
Credit: Kristin La Voie

Some couples scout two different types of venues: one for their ceremony and one for their reception. While the majority of duos stick with just one (it's easier on both your budget and your guests!), plenty—including those tying the knot at a place of worship says Tara Guérard of Tara Guérard Soirée—require two.

If you fall into the latter camp, keep the following in mind, says wedding planner and event designer Jessica Sloane. "It's important to know the travel time from one venue to the next, so you can plan your event start times accordingly and set a day-of schedule that is accurate for your vendors to follow," she says. "Also, take into consideration which location you'll use for pictures."

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Location

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Credit: Kati Mallory Photo & Design

Beyond a destination wedding—where some element of travel is built into the event—you'll want to be aware of your venue's accessibility. Can it be easily reached or is it way out of the way? Will directions be straightforward enough for out-of-town guests (who are unfamiliar with the area!) to make sense of?

These factors become especially important if you do, in fact, end up with two venues, says luxury wedding planner Jacin Fitzgerald, who stresses the importance of making the transition from point A to point B as seamless as possible. After all, lost guests means an empty cocktail hour.

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Style

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Credit: The Nelsons

For event planner Calder Clark, choosing a space that "meshes with your vision" is priority number one. Ultimately, your venue's style comes down to personal preference. Classic fiancées often gravitate towards indoor venues, like hotels, ballrooms, and country clubs, says Sloane. Are you planning an event ripe with rustic décor? Easton recommends an outdoor, in-bloom garden or a winery with panoramic views. Bohemian brides are the most likely to create their own venue, explains Kay. "They usually choose wide open spaces and build a venue from scratch with string lights defining the space," she says.

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Capacity

porsha terry wedding jamaica reception tables lights night
Credit: Jillian Mitchell Photography

Capacity limits can make or break a venue—you obviously can't cram 300 people into a space that's designed to accommodate 150. The reverse is just as problematic, says Clark. "The biggest mistake we see clients almost make is actually picking an oversized space for their guest count, meaning they'll have to spend a fortune to make it feel full and intimate."

If you're booking a ceremony and a reception space, make sure that both can fit your total guest count, since "the same guests should be invited to both the ceremony and reception," explains Guérard.

  • What Are the Total Guest Counts Associated with Small, Medium, and Large Weddings?

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Budget

wedding venue ceremony
Credit: Perry Vaile

While designating a specific portion of your budget to your venue isn't always a science, the average couple allocates around 10 to 15% on average, says Sloane. "But it could be up to 20% or more if the venue includes anything," she says. 

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Packages

outdoor wedding venue barn
Credit: Tec Petaja

And that brings us to venue packages! Some sites don't provide full service—think catering, bar, and staffing—which typically results in a lower-cost package. This is best for duos on a budget, says Kay, since you'll be able to search for lower-cost outside vendors to fill in the gaps.

If your venue package includes the works, expect to put forward about 40 to 50% of your budget to cover all costs. To make sure you're getting the most bang for your buck, be sure to inquire about food and beverage minimums, site fees, and other billable components that could play a pertinent role in your venue selection process, says Ryan and Dillon.

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Transportation

jermaine scott wedding dc classic car
Credit: Abby Jiu Photography

This venue-related detail is all about crafting a positive guest experience. From ensuring that there will be enough space to park cars—without your attendees having to walk a mile from your ceremony site and back—to checking in with local hotels to ensure that there will be vacancies nearby, it's imperative to guarantee that your friends and family will be able to travel to and from your event without any discomfort.

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Curfew

bride and groom kissing under sparklers
Credit: Shanell Photography

This detail doesn't necessarily refer to when your party has to end—any thorough venue contract will clearly outline that. It's more about when the party has to stop. "It's imperative to know noise ordinance restrictions prior to signing on the dotted line," say Ryan and Dillon. "If dancing the night away to amplified music is a priority of yours, certain venues have restrictions based on various elements."

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Back-Up Plan

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Credit: Jodi & Kurt Photography

Meaning, does your venue provide one in the case of an emergency? "If a planner isn't handling this for you, you'll want to confirm a cancellation policy in case something happens to the venue ahead of the big day," says Guérard, especially if you're tying the knot at a location that may experience natural disasters like hurricanes, wildfires, or blizzards. It's much less extreme, but you'll want to confirm a venue's ability to successfully execute a rain plan, as well.

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Your Gut

rebecca-david-wedding-new-york-oheka-castle-venue-d112241.jpg
Credit: Judy Pak Photography

Virtually all of our experts maintain that finding the venue comes down to a gut feeling. "If it keeps you awake at night, it's all wrong," says Clark. "If it pops up in your vision of your dream day, and you've done your due diligence, it's likely right."

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    1 of 12 Timeline
    2 of 12 Date Flexibility
    3 of 12 Number of Venues
    4 of 12 Location
    5 of 12 Style
    6 of 12 Capacity
    7 of 12 Budget
    8 of 12 Packages
    9 of 12 Transportation
    10 of 12 Curfew
    11 of 12 Back-Up Plan
    12 of 12 Your Gut

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