The Best New Beauty Products for Brides

By Melissa Milrad Goldstein
March 26, 2018
Jacqui Cole Photography

Our editors tested the latest innovations in skincare and makeup to bring you a curated list of products to try before the wedding.

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Jacqui Cole Photography

Another day, another beauty product. Makeup and skincare innovations roll out year after year, which can make it quite difficult to figure out which newcomers actually live up to the hype and which ones are better left on store shelves. When you're planning a wedding—which includes finalizing your bridal beauty look!—weeding through the latest and greatest in skincare, makeup, and haircare is likely the last thing on your to-do list. That's where we come in. Our editors combed through the most noteworthy beauty launches of late to bring you a curated list of products that'll deliver in the months leading up to the wedding, on the day-of, and beyond.

Luckily for today's brides-to-be, the future of skincare and makeup has never looked brighter—literally. From antioxidant-packed serums that deliver radiant skin, to creamy highlighter formulas that'll help you look lit from within (without reading full-blown disco ball!), these workhorse products are here to help you glow for your walk down the aisle. Also noteworthy? The beauty sphere has drawn on the latest technological advancements to bring the dermatologist's office to your home. Here, you'll find a series of devices that'll zap zits, minimize fine lines, and improve skin's elasticity.

On the hair front, natural is the name of the game. Think sulfate- and paraben-free formulas that reinvigorate tired, limp locks while restoring volume and shine. As for wedding day mani-pedis, modern muted shades of your favorite pastels (opt for beige-pinks, soft grays, and café au laits) feel incredibly fresh, whatever the time of year. Whether you're looking for a way to revamp your skincare routine before the big day, searching for the perfect long-wearing foundation (that'll last you through wedding photos and a night of dancing), or trying to achieve smooth arms and legs for the honeymoon, these beauty innovations are here to save your wedding day—and, come to think of it, your every day.

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Skincare

Blush Wedding Photography
Click for Your Personalized Pre-Wedding Skincare Regimen

There are two underlying themes to the skincare advancements of today: treat and hydrate. For treatment, zap blemishes with a targeted light-therapy-inspired pen that simultaneously reduces hyperpigmentation and scarring, or work on crow's feet with a device that you can wear as you power nap. If you're battling something more serious, like rosacea, now's the time to turn to your derm. The latest in redness-reduction research will transform you from a flushing bride into an appropriately-blushing one.

To hydrate, choose formulas that moisturize just as much as they polish (that means finding masks and serums that pair up ingredients like hyaluronic acid with other texture-refining active). Give these gems a few months and, on the wedding day, you'll hardly believe that you woke up like this.

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Ahava

Courtesy of AHAVA

Category: Skincare

Ahava Brightening & Hydrating Facial Treatment Mask, $32, ahava.com

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Kiehl's

Courtesy of Kiehl’s

Category: Skincare

Kiehl's Powerful-Strength Line-Reducing Concentrate, $62, kiehls.com

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Rhofade

Courtesy of Rhofade

Category: Skincare

Rhofade Cream, by prescription only, rhofade.com

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GloPro

Courtesy of GloPro Beauty

Category: Skincare

GloPro Microneedling Regeneration Tool, $199, gloprobeauty.com

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Neutrogena

Courtesy of Neutrogena

Category: Skincare

Neutrogena Light Therapy Acne Spot Treatment, $20, neutrogena.com

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Dermaflash

Courtesy of Dermaflash

Category: Skincare

Dermaflash 2.0 Facial Device, $189, dermaflash.com.

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Dr. Dennis Gross

Courtesy of Dr. Dennis Gross

Category: Skincare

Dr. Dennis Gross SpectraLite LED Eye Treatment, $159, drdennisgross.com

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Vertly

Courtesy of Vertly

Category: Skincare

Vertly Hemp Infused Lip Butter, $22, vertlybalm.com

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Makeup

Brklyn View Photography
Beauty Tips Every Bride Needs to Know

From the latest in long-wear foundation technology and stay-put mascara to luminizing highlighters (we loved all of Milk's sticks so much we couldn't choose just one!) and moisturizing lipsticks, the following products work for the long haul—and won't melt off, cake, or flake as the evening wears on. On the makeup menu? Expect lots of creamy formulas (that means a base that blurs imperfections but doesn't mask or congest your actual skin) and pops of color (blue eye makeup is back, and it's anything but your mother's eyeshadow). While all of these products will enhance your bridal beauty look, we were particularly intrigued by the advent of magnetic false eyelashes—just clip 'em on and you're wedding photo ready!

If you're thinking about gifting your bridesmaids a favorite lip gloss or blush (a solid choice), first consider this genius idea: a makeup subscription service, like Beauty Pie, featured ahead. They'll be able to choose their products based on their own needs and wants, all for a price that won't blow your wedding party gift budget.

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NARS

Courtesy of NARS Cosmetics

Category: Makeup

NARS Natural Radiant Longwear Foundation, $49, narscosmetics.com

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Giorgio Armani

Courtesy of Giorgio Armani

Category: Makeup

Giorgio Armani Face Fabric Foundation, $49, armanibeauty.com

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Chanel

Courtesy of Chanel

Category: Makeup

Chanel Palette Essentielle, $60, chanel.com

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Givenchy

Courtesy of Givenchy

Category: Makeup

Givenchy Couture Eye Palette, $69, neimanmarcus.com

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YSL

Courtesy of YSL

Category: Makeup

Yves Saint Laurent Pop Illusion Couture Palette, $60, bloomingdales.com

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Estée Lauder

Courtesy of Estee Lauder

Category: Makeup

Estée Lauder Pure Color Envy Wet/Dry Eyeshadow, $26, bloomingdales.com.

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Maybelline

Courtesy of Maybelline

Category: Makeup

Maybelline Lasting Drama Light Eyeliner Pencil, $6, maybelline.com

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L'Oreal Paris

Courtesy of L’oreal Paris Cosmetics

Category: Makeup

L'Oreal Paris Voluminous X Fiber Mascara, $10.00, lorealparisusa.com

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Estée Lauder

Courtesy of Estee Lauder

Category: Makeup

Estée Lauder Pure Color Envy Multi-Effect Mascara, $28, esteelauder.com

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Marc Jacobs

Courtesy of Marc Jacobs

Category: Makeup

Marc Jacobs "O!Mega" Lash Volumizing Mascara, $26, neimanmarcus.com

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Bobbi Brown

Courtesy of Bobbi Brown

Category: Makeup

Bobbi Brown Highlighting Powder, $48, bobbibrowncosmetics.com

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Milk Makeup

Courtesy of Milk Makeup

Category: Makeup

Milk Makeup Blur Stick, $36, milkmakeup.com

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Milk Makeup

Courtesy of Milk Makeup

Category: Makeup

Milk Makeup Luminous Blur Stick, $36, milkmakeup.com

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Milk Makeup

Courtesy of Milk Makeup

Category: Makeup

Milk Makeup Holographic Stick, $36, milkmakeup.com

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Milk Makeup

Courtesy of Milk Makeup

Category: Makeup

Milk Makeup Glitter Stick, $30, milkmakeup.com

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Guerlain

Courtesy of Guerlain

Category: Makeup

Guerlain "KissKiss LoveLove" Lipstick, $37, guerlain.com

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Fenty Beauty

Courtesy of Fenty Beauty

Category: Makeup

Fenty Beauty by Rihanna "Gloss Bomb" Universal Lip Gloss, $18, sephora.com

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Beauty Pie

Courtesy of Beauty Pie

Category: Makeup

Beauty Pie Subscription, from $30, beautypie.com

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