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  4. The Best New Beauty Products for Brides
Martha Stewart Weddings

The Best New Beauty Products for Brides

melissa-goldstein-0414.jpg
By Melissa Milrad Goldstein
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Bride Makeup Trial
Credit: Jacqui Cole Photography

Our editors tested the latest innovations in skincare and makeup to bring you a curated list of products to try before the wedding.

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Bride Makeup Trial
Credit: Jacqui Cole Photography

Another day, another beauty product. Makeup and skincare innovations roll out year after year, which can make it quite difficult to figure out which newcomers actually live up to the hype and which ones are better left on store shelves. When you're planning a wedding—which includes finalizing your bridal beauty look!—weeding through the latest and greatest in skincare, makeup, and haircare is likely the last thing on your to-do list. That's where we come in. Our editors combed through the most noteworthy beauty launches of late to bring you a curated list of products that'll deliver in the months leading up to the wedding, on the day-of, and beyond.

Luckily for today's brides-to-be, the future of skincare and makeup has never looked brighter—literally. From antioxidant-packed serums that deliver radiant skin, to creamy highlighter formulas that'll help you look lit from within (without reading full-blown disco ball!), these workhorse products are here to help you glow for your walk down the aisle. Also noteworthy? The beauty sphere has drawn on the latest technological advancements to bring the dermatologist's office to your home. Here, you'll find a series of devices that'll zap zits, minimize fine lines, and improve skin's elasticity.

On the hair front, natural is the name of the game. Think sulfate- and paraben-free formulas that reinvigorate tired, limp locks while restoring volume and shine. As for wedding day mani-pedis, modern muted shades of your favorite pastels (opt for beige-pinks, soft grays, and café au laits) feel incredibly fresh, whatever the time of year. Whether you're looking for a way to revamp your skincare routine before the big day, searching for the perfect long-wearing foundation (that'll last you through wedding photos and a night of dancing), or trying to achieve smooth arms and legs for the honeymoon, these beauty innovations are here to save your wedding day—and, come to think of it, your every day.

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Skincare

gloria zee wedding bride close up veil
Credit: Blush Wedding Photography
Click for Your Personalized Pre-Wedding Skincare Regimen

There are two underlying themes to the skincare advancements of today: treat and hydrate. For treatment, zap blemishes with a targeted light-therapy-inspired pen that simultaneously reduces hyperpigmentation and scarring, or work on crow's feet with a device that you can wear as you power nap. If you're battling something more serious, like rosacea, now's the time to turn to your derm. The latest in redness-reduction research will transform you from a flushing bride into an appropriately-blushing one.

To hydrate, choose formulas that moisturize just as much as they polish (that means finding masks and serums that pair up ingredients like hyaluronic acid with other texture-refining active). Give these gems a few months and, on the wedding day, you'll hardly believe that you woke up like this.

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Ahava

beauty product ahava mask
Credit: Courtesy of AHAVA

Category: Skincare

Ahava Brightening & Hydrating Facial Treatment Mask, $32, ahava.com

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Kiehl's

beauty product kiehls serum
Credit: Courtesy of Kiehl’s

Category: Skincare

Kiehl's Powerful-Strength Line-Reducing Concentrate, $62, kiehls.com

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Rhofade

beauty product rhofade cream
Credit: Courtesy of Rhofade

Category: Skincare

Rhofade Cream, by prescription only, rhofade.com

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GloPro

beauty product glopro microneedling
Credit: Courtesy of GloPro Beauty

Category: Skincare

GloPro Microneedling Regeneration Tool, $199, gloprobeauty.com

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Neutrogena

beauty product neutrogena spot treatment
Credit: Courtesy of Neutrogena

Category: Skincare

Neutrogena Light Therapy Acne Spot Treatment, $20, neutrogena.com

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Dermaflash

beauty product dermaflash device
Credit: Courtesy of Dermaflash

Category: Skincare

Dermaflash 2.0 Facial Device, $189, dermaflash.com.

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Dr. Dennis Gross

beauty product dr dennis gross led treatment
Credit: Courtesy of Dr. Dennis Gross

Category: Skincare

Dr. Dennis Gross SpectraLite LED Eye Treatment, $159, drdennisgross.com

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Vertly

beauty product vertly lip balm
Credit: Courtesy of Vertly

Category: Skincare

Vertly Hemp Infused Lip Butter, $22, vertlybalm.com

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Makeup

ashley-jonathon-wedding-headshot-14-s111483-0914.jpg
Credit: Brklyn View Photography
Beauty Tips Every Bride Needs to Know

From the latest in long-wear foundation technology and stay-put mascara to luminizing highlighters (we loved all of Milk's sticks so much we couldn't choose just one!) and moisturizing lipsticks, the following products work for the long haul—and won't melt off, cake, or flake as the evening wears on. On the makeup menu? Expect lots of creamy formulas (that means a base that blurs imperfections but doesn't mask or congest your actual skin) and pops of color (blue eye makeup is back, and it's anything but your mother's eyeshadow). While all of these products will enhance your bridal beauty look, we were particularly intrigued by the advent of magnetic false eyelashes—just clip 'em on and you're wedding photo ready!

If you're thinking about gifting your bridesmaids a favorite lip gloss or blush (a solid choice), first consider this genius idea: a makeup subscription service, like Beauty Pie, featured ahead. They'll be able to choose their products based on their own needs and wants, all for a price that won't blow your wedding party gift budget.

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NARS

beauty product nars foundation make up
Credit: Courtesy of NARS Cosmetics

Category: Makeup

NARS Natural Radiant Longwear Foundation, $49, narscosmetics.com

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Giorgio Armani

beauty product giorgio armani foundation make up
Credit: Courtesy of Giorgio Armani

Category: Makeup

Giorgio Armani Face Fabric Foundation, $49, armanibeauty.com

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Chanel

beauty product chanel palette compact
Credit: Courtesy of Chanel

Category: Makeup

Chanel Palette Essentielle, $60, chanel.com

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Givenchy

beauty product givenchy palette
Credit: Courtesy of Givenchy

Category: Makeup

Givenchy Couture Eye Palette, $69, neimanmarcus.com

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YSL

beauty product ysl make up palette
Credit: Courtesy of YSL

Category: Makeup

Yves Saint Laurent Pop Illusion Couture Palette, $60, bloomingdales.com

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Estée Lauder

beauty product estee lauder blue eyeshadow compact
Credit: Courtesy of Estee Lauder

Category: Makeup

Estée Lauder Pure Color Envy Wet/Dry Eyeshadow, $26, bloomingdales.com.

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Maybelline

beauty product maybelline eyeliner
Credit: Courtesy of Maybelline

Category: Makeup

Maybelline Lasting Drama Light Eyeliner Pencil, $6, maybelline.com

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L'Oreal Paris

beauty product loreal mascara
Credit: Courtesy of L’oreal Paris Cosmetics

Category: Makeup

L'Oreal Paris Voluminous X Fiber Mascara, $10.00, lorealparisusa.com

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Estée Lauder

beauty product estee lauder mascara
Credit: Courtesy of Estee Lauder

Category: Makeup

Estée Lauder Pure Color Envy Multi-Effect Mascara, $28, esteelauder.com

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Marc Jacobs

beauty product marc jacobs mascara
Credit: Courtesy of Marc Jacobs

Category: Makeup

Marc Jacobs "O!Mega" Lash Volumizing Mascara, $26, neimanmarcus.com

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Bobbi Brown

beauty product bobbi brown highlighter compact
Credit: Courtesy of Bobbi Brown

Category: Makeup

Bobbi Brown Highlighting Powder, $48, bobbibrowncosmetics.com

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Milk Makeup

beauty product milk blur stick
Credit: Courtesy of Milk Makeup

Category: Makeup

Milk Makeup Blur Stick, $36, milkmakeup.com

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Milk Makeup

beauty product milk luminous blur stick
Credit: Courtesy of Milk Makeup

Category: Makeup

Milk Makeup Luminous Blur Stick, $36, milkmakeup.com

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Milk Makeup

beauty product milk holographic stick
Credit: Courtesy of Milk Makeup

Category: Makeup

Milk Makeup Holographic Stick, $36, milkmakeup.com

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Milk Makeup

beauty product milk glitter stick
Credit: Courtesy of Milk Makeup

Category: Makeup

Milk Makeup Glitter Stick, $30, milkmakeup.com

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Guerlain

beauty product guerlain lipstick
Credit: Courtesy of Guerlain

Category: Makeup

Guerlain "KissKiss LoveLove" Lipstick, $37, guerlain.com

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Fenty Beauty

beauty product fenty lip gloss
Credit: Courtesy of Fenty Beauty

Category: Makeup

Fenty Beauty by Rihanna "Gloss Bomb" Universal Lip Gloss, $18, sephora.com

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Beauty Pie

product beauty pie lip gloss
Credit: Courtesy of Beauty Pie

Category: Makeup

Beauty Pie Subscription, from $30, beautypie.com

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Artis

beauty product artis brushes hair
Credit: Courtesy of Artis

Category: Makeup

Artis Elite Oval 10, $77, artisbrush.com

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One Two Cosmetics

beauty product one two cosmetics lashes
Credit: Courtesy of One Two Cosmetics

Category: Makeup

One Two Cosmetics Full Coverage Magnetic Lashes, $69, onetwocosmetics.com

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Hair

hair
Credit: Sawyer Baird
How to Make Your Hair the Healthiest It's Ever Been in Time for Your Wedding

When it comes to wedding hair, brides want their locks to be in the best possible shape. You'll need to start that process sooner rather than later if you want to meet that goal, though. That's where these products come in. Modern beauty buys like natural shampoos and conditioners that are like smoothies for your strands (Biolage's entire line earned top marks) and new-age foam forumlas that'll help you go longer between washes will be high on your must-have list. 

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Harry Josh

beauty product harry josh dryer
Credit: Courtesy of Harry Josh

Category: Hair

Harry Josh Ultra Light Pro Dryer, $349, dermstore.com

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Drybar

beauty product drybar dry shampoo
Credit: Courtesy of The Drybar

Category: Hair

Drybar "Detox Whipped" Dry Shampoo Foam, $24, thedrybar.com

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Herbal Essences

beauty product herbal essences foam conditioner
Credit: Courtesy of Herbal Essences

Category: Hair

Herbal Essences Blue Ginger Foam Conditioner, $6, herbalessences.com

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Ouai

beauty product ouai dry shampoo
Credit: Courtesy of Ouai

Category: Hair

Ouai Dry Shampoo Foam, $28, theouai.com

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Goldwell

beauty product goldwell hairspray
Credit: Courtesy of Goldwell

Category: Hair

Goldwell Magic Finish Hair Spray, $14, jet.com

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Biolage

beauty product matrix biolage styling milk
Credit: Courtesy of Biolage

Category: Hair

Biolage R.A.W. Smoothing Styling Milk, $12, ulta.com

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Biolage

beauty product biolage raw uplift conditioner
Credit: Courtesy of Biolage

Category: Hair

Biolage R.A.W. Uplift Conditioner, $12, ulta.com

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Biolage

beauty product biolage nourish shampoo
Credit: Courtesy of Biolage

Category: Hair

Biolage R.A.W. Smoothing Styling Milk, $11, beautybrands.com

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Nails

emily adhir wedding jewelry manicure
Credit: Brandon Kidd Photography
Modern Nail Polish Ideas for Your Wedding

The perfect bridal manicure is purely subjective, and we're completely unbiased (we love fire-red just as much as blush!). Today's trending shades gravitate towards muted interpretations of your favorite pastels: think dusty lilacs, sages, and creamy neutral tones. They're just as wearable as baby pink and make a statement without overwhelming your entire look. Alternatively, pack a punch with poppy blues. There's nothing wrong with going big and bold.

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YSL

beauty product ysl blue nail polish
Credit: Courtesy of YSL

Category: Nails

Yves Saint Laurent Nail Polish in "Kinetic Blue," $28, bloomingdales.com

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Jinsoon

beauty product jinsoon blue nail polish
Credit: Courtesy of Jinsoon

Category: Nails

Jinsoon Nail Polish in "Cool Blue", $18, jinsoon.com

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OPI

beauty product opi blue nail polish
Credit: Courtesy of OPI

Category: Nails

OPI Nail Polish in "Check Out the Old Geysers," $11, opi.com

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Deborah Lippmann

beauty product deborah lippmann nail polish
Credit: Courtesy of Deborah Lippmann

Category: Nails

Deborah Lippmann Gel Lab Pro Nail Polish in "Lost in a Dream", $20, deborahlippmann.com

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Smith & Cult

beauty product smith and cult neutral nail polish
Credit: Courtesy of Smith & Cult

Category: Nails

Smith & Cult Nail Polish in "Powder Posse," $18, smithandcult.com

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Essie

beauty product essie nail polish
Credit: Courtesy of Essie

Category: Nails

Essie Gel Couture Nail Polish in "Once Upon a Time," $11.50, ulta.com

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Jinsoon

beauty product jinsoon purple nail polish
Credit: Courtesy of Jinsoon

Category: Nails

Jinsoon Nail Polish in "Birdie", $18, jinsoon.com

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OPI

beauty product opi nail polish gin tectonic
Credit: Courtesy of OPI

Category: Nails

OPI Iceland Infinite Shine 2 in "I'll Have a Gin and Tectonic," $13, ulta.com

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Body

bride hair low bun clip
Credit: Ashley Sawtelle
Everything You Need to Know About Pre-Wedding Laser Hair Removal

You've invested time in your 10-step skincare routine and thrown on a hair mask three times a week, but have you taken the time to find skin-soothing products for everything below the neck? In preparation for the big day, you'll need a razor that keeps bumps to a minimum, a body wash that moisturizes as it cleanses, and a fragrance-free lotion that keeps sensitive skin hydrated. Good thing we've rounded up the newest body care products to help you feel your best, from neck to toe.

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Gillette Venus

beauty product gillette razor
Credit: Courtesy of Gillette Venus

Category: Body

Gillette Venus Platinum Extra Smooth Razor, $13, gillettevenus.com

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Philosophy

beauty product philosophy body mousse
Credit: Courtesy of Philosophy

Category: Body

Philosophy "Pure Grace" Body Mousse, $39, philosophy.com

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Nivea

beauty product nivea foam wash
Credit: Courtesy of Nivea

Category: Body

Nivea Foaming Silk Mousse Body Wash, $3, target.com

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Dove

beauty product dove lotion
Credit: Courtesy of Dove

Category: Body

Dove DermaSeries Dry Skin Relief Body Lotion, $11, dove.com

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    1 of 54
    2 of 54 Skincare
    3 of 54 Ahava
    4 of 54 Kiehl's
    5 of 54 Rhofade
    6 of 54 GloPro
    7 of 54 Neutrogena
    8 of 54 Dermaflash
    9 of 54 Dr. Dennis Gross
    10 of 54 Vertly
    11 of 54 Makeup
    12 of 54 NARS
    13 of 54 Giorgio Armani
    14 of 54 Chanel
    15 of 54 Givenchy
    16 of 54 YSL
    17 of 54 Estée Lauder
    18 of 54 Maybelline
    19 of 54 L'Oreal Paris
    20 of 54 Estée Lauder
    21 of 54 Marc Jacobs
    22 of 54 Bobbi Brown
    23 of 54 Milk Makeup
    24 of 54 Milk Makeup
    25 of 54 Milk Makeup
    26 of 54 Milk Makeup
    27 of 54 Guerlain
    28 of 54 Fenty Beauty
    29 of 54 Beauty Pie
    30 of 54 Artis
    31 of 54 One Two Cosmetics
    32 of 54 Hair
    33 of 54 Harry Josh
    34 of 54 Drybar
    35 of 54 Herbal Essences
    36 of 54 Ouai
    37 of 54 Goldwell
    38 of 54 Biolage
    39 of 54 Biolage
    40 of 54 Biolage
    41 of 54 Nails
    42 of 54 YSL
    43 of 54 Jinsoon
    44 of 54 OPI
    45 of 54 Deborah Lippmann
    46 of 54 Smith & Cult
    47 of 54 Essie
    48 of 54 Jinsoon
    49 of 54 OPI
    50 of 54 Body
    51 of 54 Gillette Venus
    52 of 54 Philosophy
    53 of 54 Nivea
    54 of 54 Dove

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    The Best New Beauty Products for Brides
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