20 Years of Wedding Wisdom: Finding the Dress
After two decades of featuring some of the most stylish brides, we have learned a few secrets to narrowing in on a dream wedding dress. In celebration of our special anniversary, here are our favorite ones—tried and tested just for you.
Set a Budget
Go ahead and tear pages out of magazines and pin images online. But don’t set foot into a store until you’ve set a spending limit for your dress—shopping without a cutoff point is like driving without a gas gauge. Not sure where to start? Draw up the overall budget for your celebration; the average bride allocates 10 percent of that for fashion.
Mon Amie Bridal
“One issue which causes undo tension for a bride is ‘first trying’ gowns that are uncomfortably out of her budget, getting stuck on one of those, and being disappointed (or wildly overspending). Remember, there are beautiful gowns at every price point.” —Laurel Mungo, Owner, Mon Amie Bridal
Know Your Priorities
Tailor your budget to match your priorities. If fashion is more important to you than, say, flowers, divert some of the floral funds to your dress and accessories. If you’re really focused on having the best band and photographer, aim for a more affordable gown.
“'Finishers’ are as important as the dress. Don’t forget to budget for a veil, shoes, and any other accessories.” —Lori Conley, Senior Bridal Buyer, David’s Bridal
Give Yourself Time
Start looking for a dress as soon as you get engaged; if you want to have the widest selection and avoid paying rush fees, it takes about six to 12 months from when you place an order to the moment when you can bring the gown home.
“The secret is to make sure you have certain things, like the venue and the time of year, in place before finding the dress, as those can really guide you in your choice.” —Regine Ellis, Creative Director, Ellis Bridal
Broaden Your Search
If you give yourself plenty of time to find a gown, you’ll be able to fit in a variety of shopping experiences, from appointments at bridal boutiques to designer trunk shows.
“Be open-minded and try every style at least once. Many of my brides end up with a gown that is very different than what they initially thought they would have chosen.” —Kelly Faetanini, Founder, Kelly Faetanini
Consider Off the Rack
Short engagement? Not a problem. Chances are, you can still order the dress of your dreams, although you’ll have to pay a late fee to rush delivery and alterations. Plus, many bridal salons will also let you try on samples that can be purchased off the rack.
“If you find the perfect gown on your first day, don’t be afraid to buy it. Trust your gut and stop shopping; it usually ends up being the one.” —Glamour Closet
Do some research. Before you hit the shops, pull pages from magazines and online galleries. Bring those, along with ribbons, fabric samples, and any other inspiration to help your bridal consultant get to know your style; that way she can pull gowns that fit your vision but may not be out on the floor.
“Don’t over-prepare. Know what you like, but be willing to try on many styles. Often brides are set on a gown they saw in an image, which may not be best for them.” —Catherine Fox Milian, Owner, Chic Parisien
Schedule an Appointment
Most bridal salons don’t operate on a walk-in basis; schedule appointments at least two weeks in advance. The store will be busiest on a weekend. If you can, schedule a weekend afternoon for the most relaxed experience and personalized service.
“Have an open mind! Brides tend to pigeonhole their personal style, which can limit their sense of adventure with a gown. Yes, you want your dress to represent you, but why not represent the most romantic, fabulous, excited, and elegant version of you? It’s your big day—own it!” —Sarah Seven, Designer/Owner, Sarah Seven
Bring a Loved One
Bring a loved one—or two. If you want all of your bridesmaids to get a preview of your dress, bring them to the last fitting, not the initial shopping expedition.
“I think ‘too many cooks in the kitchen’ is a big issue when buying a wedding dress. Take a trusted family member and/or friend to help, but then have confidence in your choice. Your gut instinct is usually correct.” —Lela Rose, Founder and Designer, Lela Rose
Dress for the Occasion
Wear the right undergarments to shop; a strapless nude bra and seamless underwear are ideal. And bring any items you might want to wear down the aisle, such as shoes or an heirloom veil.
“Treat your fitting like date night. Do your hair, wear a dab of perfume, feel pretty. It’s tough to feel beautiful in your gown when you are frazzled or post-gym.” —Lee-Ann Belter, Designer, Lee-Ann Belter
Keep an Open Mind
Step out of your comfort zone, and don’t turn your nose up at anything until you try it on. Some dresses look like paper bags on the hanger and are drop-dead gorgeous on your body.
“Finding the right silhouette for your body type will make all the difference in how your gown makes you feel. Be open to suggestions from your bridal consultant.” —Maggie Sottero
Don’t Be Thrown by the Sizing
Ignore the number on the tag; no two designer size charts are created equal, and if you’re a size 6 in ready-to-wear, you could be anything from a 2 to a 12 on planet bridal.
“A bride should find a dress that fits her body, that she looks great in, and that makes her happy right now, instead of anticipating she’ll lose weight and buying a gown she thinks will look good when she does.” —Casablanca Bridal
Suit Your Style
You might love the way a dress looked on your best friend, but you need to find one that fits your proportions and your style.
“The biggest challenge is allowing yourself to dream and explore. Your wedding gown should reflect the magic and elegance of the moment. It’s important to be daring and adventurous in order to be sure that you have found a dress that expresses you completely.” —Reem Acra, Founder and CEO, Reem Acra
Learn the Lingo
Learn the lingo of the bridal world: do you want a minidress or a cathedral-length train? Familiarize yourself with a variety of styles so you have some idea what might work best on your body type (halters are great on long torsos, for example, while v-necks visually slim the fuller-figured).
“Fit should be paramount for a bride during her gown search, as it is the key to feeling comfortable, sexy, and at your best on the big day.” —Martine Harris, Chief Creative Officer and Head Designer, Martina Liana
Track the Contenders
As you home in on what you like, track the main contenders on your smartphone. Make sure you have a photo you like before you move onto the next shot—a bad angle or dim lighting can make even the most amazing gown seem “eh.” If a store doesn’t allow photos, take detailed notes recording all the pertinent information, and make a pros and cons list.
“There are so many options! Narrow down the silhouette you feel most beautiful in, and from there find the dress that makes you happy. I believe finding a wedding dress is like finding a true friend; you should be able to trust it, you should never regret it, and when you see it…it should always make you smile.” —Sareh Nouri, Designer, Sareh Nouri