Exclusive First Look: Viktor&Rolf Fall 2017 Wedding Dress Collection

Luxury fashion brand Viktor&Rolf will unveil its first-ever bridal line during Bridal Fashion Week this season, and it's safe to say the dresses make quite an entrance. See for yourself in our exclusive first look at the collection, called "Viktor&Rolf Mariage," the French version of the word and a play on their Paris roots. "We have always been fascinated by wedding dresses," say the designers Viktor Horsting and Rolf Snoeren, who met at art school in the Netherlands and founded their company in 1993. "A wedding dress is like a story, a small universe in its own right. It is an icon of life's most precious moments. Each dress in this collection has an individual, autonomous character. Our love for wedding dresses is evident considering the many times we have designed them throughout the years."

The designers are referring, in part, to their 2006 H&M collaboration, as well as the iconic bow-studded gown they designed for Princess Mabel of Orange-Nassau.

For their Fall 2017 collection, they partnered with Justin Alexander, a mainstay in bridal, for a match made in wedding dress heaven: Think graphic A-line gowns and chic column dresses, tailored jumpsuits and romantic ball gowns—some of which feature the brand's signature bow detail, and all of which the designers sum up as "sculptural with a surreal Viktor&Rolf twist."

Pictured: V-neck column wedding dress with wide belt at waist.

Sleeveless ball gown with voluminous skirt.

Strapless ball gown with tulle skirt adorned in floral appliqués.

V-neck wedding jumpsuit with belt in signature bow detail.

Sweetheart ball gown with asymmetrical drop waist skirt.

Strapless asymmetrical A-line wedding dress with signature bow detail at waist.

Sleeveless A-line wedding dress with floral appliqué-covered straps and bodice.

Strapless wedding jumpsuit with large bow at waist.

Sleeveless V-neck wedding dress with fit-and-flare skirt and bow detail on one strap.

Sweetheart ball gown with corseted bodice and ruffled tulle skirt.

One-shoulder column wedding dress with dramatic cape accented with bow detail.

Sleeveless A-line wedding dress with bow detail at waist and caped back.

Short-sleeve collared wedding dress with tulle A-line skirt adorned with floral appliqués.

Strapless A-line wedding dress with floral appliquéd bodice and tulle skirt.

Sleek sleeveless mermaid wedding dress with flattering pleat detail at waist.

V-neck fit-and-flare wedding dress with floral appliquéd skirt.

Strapless ball gown wedding dress with asymmetrical tiered ruffles on the skirt.

Sweetheart A-line wedding dress with floral appliquéd skirt and bow detail at the waist.

Sleeveless V-neck wedding dress with delicate embellished bodice and voluminous tulle skirt.

Embellished mini wedding dress with short sleeves and collar.