A Whimsical Pink, Brown, and Green Wedding Outdoors in California

July 28, 2011

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Joo & Jacob

Joo (a pharmacist) and Jacob (owner of the Hastens store in West Hollywood) met in June 2004. Four years later, they were engaged and planning a wedding for the following fall.

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The Invitation

Erin from The Indigo Bunting created a custom stationery suite that included an illustration of the couple on the back of the invitation. An illustrated map, double-sided RSVP card, and small buttons with the drawings of the bride and groom rounded out the suite.

Inspired by the greenery of the wedding venue, illustrations of plants created borders on the invitation. Erin was also guided by Joo and Jacob's succulent-inspired color palette of dusty pinks, greens, and browns, with minor accents of lighter citrus hues.

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The Perfect Setting

The couple searched for an interesting location for their early October wedding. With Smog Shoppe, an eco-friendly, eclectic venue in Los Angeles, they got just that.

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This Way

Joo painted various signs for the wedding, including an arrow showing the way to the wedding, and "bride" and "groom" signs for the back of their chairs at the reception.

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The Ceremony

Set in a private courtyard in front of soaring vertical gardens and 120 guests, Joo and Jacob said "I do" in a ceremony led by Pastor Ryan Kwon.

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The Programs

Kelly, an event designer from Yes, Please Design, created the labels, programs, and paper items for the wedding day. She used three fonts throughout: De Louisville, Learning Curve, and Gill Sans.

The programs incorporated patterns from the fabrics used throughout the wedding.

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The Little Ones

The flower girl, wearing a light pink tutu, decorated the aisle before Joo made her entrance.

The ring bearer carried the weddings rings (hers from Jason of Beverly Hills and his from Blue Nile) down the aisle on a bird-shaped dish from Paloma's Nest.

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Showered with Love

Joo made small yarn pom-poms, which were packaged in vellum bags and placed on the benches at the ceremony. Guests tossed them in the air as the newlywed couple walked back up the aisle.

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Photography

Photographer April Smith captured this darling moment between Joo and her father.

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Bouquet

Laura from Hoot & Heart created a rustic and romantic floral vibe. Joo's bridal bouquet featured white antique romantica garden roses with hints of pale-pink garden roses, scabiosa pods, soft fuzzy succulents, eucalyptus, and green wheat.

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The Bridal Look

For the bridal ensemble, Joo paired her Monique Lhuillier lace gown with Chanel shoes, a headpiece by Twigs and Honey, vintage Mikimoto pearls (her something borrowed), and her engagement ring from Jason of Beverly Hills

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Something Blue

When Joo arrived at the venue, she realized she didn't have a "something blue." After scouring the site for a last-minute option and coming up empty-handed, Kelly wrote "I'm Blue" on some masking tape and stuck it to the inside of Joo's dress.

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The Bridesmaids

Maid of Honor Sonia and bridesmaid Aekta donned blush-hued Nicole Miller dresses and carried bouquets of pale-pink garden roses, scabiosa pods, succulents, eucalyptus, and green wheat.

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The Groom's Look

Jacob wore a Hugo Boss suit with a Hermes tie and Paul Smith socks. His groomsmen wore the same ties and socks with their own suits.

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Cocktail "Rules"

As a nod to their own quirky drinking preferences, Joo and Jacob displayed signs with "rules" for drinks for the men and women in attendance: The "girly" drink rules had to be delicious and pretty, and the "manly" drinks were to contain no more than two ingredients and not use pretty colors. The signs were hung on Smog Shoppe's Egyptian statues.

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The Escort Cards

Escort cards were made with a decorative paper punch. Fabrics peeked out of each one and the names were handwritten on the outside.

The cards were hung in front of a metal bookshelf inside the venue.

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The Menu

The menu was created by Chef Andreas Volmefjord of Volmefjord Catering. Hors d'oeuvres included truffle chicken salad on crostini, caviar on rosti served with creme fraiche and dill, and tuna tartar on crisp wontons. The main menu featured a crab cake with mango-cucumber salsa, lobster with triple curry and white port creme sauce, and beef tenderloin with a Madeira jus and pommes Anna topped with micro greens. Each course was also paired with a beer.

After the reception, grilled cheese sandwiches and grape quesadillas were served as the dancing continued into the late hours of the evening.

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The Tables

For table numbers, pieces of wood with rounded corners were spray glued with fabric, with the numbers cut out to reveal the natural wood underneath. The mix of modern and vintage fit perfectly within the location's aesthetic.

With the Smog Shoppe as the backdrop, it was important to soften and warm up the space. For the dining tables Hoot & Heart used a combination of porcelain Italian beakers and cylinders wrapped in pages from vintage books. Locally grown dahlias mixed with succulents, green wheat, and pods made a striking statement.

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Music

John Torres and David Magidoff created an original, funny song about the newlyweds and performed it for the guests during the reception.

Deejay Rasmus Hansson also played music during the evening.

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First Dance

Singer John Torres performed the couple's first dance song, an original titled "Depend on Me."

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The Favor

Joo stamped muslin bags with a "K" to mark the couple's new shared initial. Inside were small, all-natural lavender bags from Hastens (the groom's business) and cards that read "Slip this under your pillow tonight for sweet dreams. Love, Joo + Jacob." Joo also sewed different pieces of the fabrics used throughout the wedding to the muslin bags.

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Dessert

Joo and Kelly developed the dessert bar that mixed modern and vintage-inspired fabrics. Kelly created a backdrop of fabric circles and a pennant garland for the front of the table. Gocco-printed candy bags were on hand for guests to fill up with candy as a goody bag.

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The Topper

Joo created the cupcake tower topper by watching an online video on how to make a bunny incorporating pom-poms.

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Love is Sweet

Mini cupcakes with fondant hearts from cuppielove were topped off with various tags sporting messages like "Love is sweet" and "Hooray for Love."

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Photobooth

An empty closet inside the venue was turned into a photobooth. A sign on the door directed guests to the unconventional location.

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Photobooth

Mustaches from Paper Source were backed with thick paper and attached to sticks by the bride. A backdrop of scalloped fabric cutouts connected the self-service photobooth to the color palette of the wedding. Other fun props -- namely, a tiara and a veil -- were on hand for guests to use to pep up their snapshots.

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Sources

Photography: April Smith Photography and Kristi Klemens)
Videography: The Pros
Hair & Makeup: Christine Lee from Hills

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