When Justin Alexander launched its first wedding dress collection as T&G Bridal in 1946, it was a time when what women were looking for in terms of clothing was changing. Rather than seeing clothes as an everyday necessity, women were beginning to look at what they wore as way of expressing themselves. That's why Justin Alexander set out to create big-day looks that helped them do just that. Over 70 years later, Justin Alexander continues to produce contemporary designs that help engaged women feel confident, beautiful, and feminine. The brand has come a long way since its conception, but still prides itself of designing progressive wedding dresses that pay homage to both the past and future.
The brand has also expanded to reach even more brides. Today, the label has grown to include four more lines—Justin Alexander Signature, Lillian West, Sincerity Bridal, and Sweetheart Gowns—that all appeal to different types of brides and are available in an array of different price points. Recently, the brand launched their "Be You" line that offers a collection of plus-size gowns, making Justin Alexander's designs accessible to every woman. It's this dedication to creating luxurious wedding-day attire for every bride that has made Justin Alexander a prolific name in the world of bridal fashion.
In creating the Justin Alexander Spring 2020 wedding dress collection, the brand found the perfect combination of vintage and modern in its designs. In this latest batch of wedding dresses, you'll find a number of different looks—everything from ball gowns with layers of tulle to silky sheaths and figure-flattering jumpsuits was on display at New York City's Bridal Fashion Week. If you're still searching for your perfect dress, Justin Alexander's newest collection has plenty of options to choose from.
"Camellia" cocktail dress with V-neckline, cummerbund at waist, and petal skirt
