Clever, creative (and painless!) ways to cut costs—and still get the gown of your dreams.

Look to Bridge Lines

Many high-end designers do lower-priced collections. You'll find great deals on wedding dresses at Truly Zac Posen and White by Vera Wang (both for David's Bridal), Bliss by Monique Lhuillier, Legends by Romona Keveza, and Johanna Johnson Black Label. And some beloved Main Street brands offer budget-friendly bridal, too, like J.Crew, Ann Taylor, and Anthropologie's Bhldn.

Shop Sales

Scout designers' sites for sample-sale dates, and join mailing lists of bridal salons. You may even be able to buy a discontinued sample from a store-just ask! Laurel, seen above, found her dress at a Phillip Lim sample sale for $200! "I could tell it was perfect, even though I tried it on over all my clothes in a crowded room," she says.


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