Here's what you need to know about these trendy eyelash treatments.

By Nicole Moleti
February 12, 2020
Credit: Aaron Dyer

Eyelashes are a big part of every bride's makeup look, and there are many different ways to enhance and define them. Many women choose to go with false eyelashes, either having their makeup artist applying fake lashes on the morning of the wedding or getting eyelash extensions applied ahead of the big day for a more permanent look. Neither option is without its pros or cons: Though popular, lash extensions can be costly, time consuming, and can damage natural lashes; fake lashes can offer too much drama or irritate eyes. Some brides are wary of trying extensions or having fake lashes applied if they are prone to rubbing their eyes or have allergies or have itchy, sensitive eyes. For those who want a little something extra without the hassle or worry, a lash lift might be just the trick to getting the full, curled eyelash look you desire.

First and foremost, what is a lash lift? Essentially, it's a "perm" for lashes. In the 80s and 90s, the perm was a popular trend for curling hair, and results were achieved by using chemicals to give hair a "permanent" curl. Though a lash lift is more of a semi-permanent solution, the premise is pretty similar: An optically-safe chemical solution is applied to lashes, then they're left to "set" or curl around a silicone shield or rod—how large of a curl your eyelash artist will give you will be determined during a pre-treatment conversation. In general, the treatment will last about six to eight weeks, and unlike other options, this a lash lift won't hurt your natural eyelashes. While the actual treatment can take up to 45 minutes from start to finish, the results are immediate, and when done simultaneously with a lash tint—which adds color to your lashes, almost like mascara but longer-lasting—the results of the lift can last even longer.

So, what are the benefits? Besides being an easy alternative to false lashes—and one you won't have to worry about maintaining on a day-to-day basis—a lash lift is a game changer for anyone who's always struggled with extremely straight lashes; anyone with straight eyelashes already knows that a pre-mascara curling with a manual tool is an essential step in your beauty routine. Curling the lashes encourages them lift up, thus opening the look of the eyes. The problem is that these tools don't work well for everyone, and they don't always deliver long-wear results—on a day like your wedding, you definitely want something with staying power. By getting an eyelash lift ahead of your wedding, you won't have to worry about sneaking away to re-curl your lashes mid-party.

It's important to note that eyelash lifts won't add fullness or length to your lashes, so if you're dealing with short, fine hairs, you might want to try a lash-enhancing serum in the weeks leading up to your treatment. As for the costs of an eyelash lift, this will vary depending on your location, but the average is anywhere from $50 to $150. You should also be sure to seek out a professional who has experience with lash lifts. Once the treatment is done, mascara can be applied right away. You may find that your choice of mascara will change now that you have lifted and curled lashes, so spend the weeks leading up to your wedding choosing a formula that will add volume to your perfectly-lifted lashes.


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