Your Definitive Guide to Choosing Wedding Stationery, According to an Expert
Stationery will play a starring role in your nuptials—starting with save-the-dates and ending with menus at the main event. Here, St. Louis designer and creative genius Cheree Berry offers her secrets to a four-star suite.
Choose a Printing Technique
Think about the feel of your reception, advises Berry. A black-tie affair might warrant engraving in script, while a less formal late-afternoon fête may fit better with letterpressing in a bold block font. Because techniques vary in cost based on time, equipment used, and skill required, factor in your budget, too. Paper should make up three to five percent of the total.
Design the Details
Typography, or how words look on paper, will steer the style of your stationery. But you can also personalize your suite with a symbol of your courtship (an etching of a hummingbird for a garden proposal, for example), or set the mood by hinting at your venue (gold-foil accents might signal a glitzy ballroom; a flower motif could represent a field). Carrying these elements through your day-of items creates cohesion, as does sticking to a palette. Pro tip: "Rather than attempting to match a single shade, like a bridesmaids'-dress swatch, try directing color to your vendors in a broad way (e.g., 'I like deep blues')," Berry says. "Then let them run with it for the best result."
Work Out Wording
Invitation language is AP-etiquette territory, from how to address an envelope to the opening line (if your ceremony is in a place of worship, the proper phrase is "requests the honor of your presence"; otherwise, it's "the pleasure of your company") to terms for timing (five o'clock is afternoon, not evening). But rest easy: Your stationer will help you express yourself eloquently while following every rule to the letter. "It's our job to be architects of information," Berry says, "and to construct a clear hierarchy: Key big-day info comes first, followed by surrounding weekend festivities."
Put Extras Online
A wedding website helps you relay information in real time, and is handy for sharing logistics that firm up after you mail your invites, like links to hotel blocks, or the location of an after-party. Zola and Minted both have free and easy-to-fill-out templates.
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