Steer them in the right direction with these practical tips.
kori paul wedding bridesmaids

Many brides are letting their bridesmaids choose their own dresses for several reasons. Not only does it take the stress of finding one flattering option off the bride's plate, but it also allows a group of women with different bodies, style preferences, and budgets to choose a look they love. But by giving your girls the freedom to choose, you risk losing a sense of uniformity in your bridal party. So what's a bride to do if she wants to let her 'maids choose their own dresses, but also has a vision in mind? We're here to help. The tips below will help you guide their search from afar.

Give them clear guidelines.

If you're letting your bridesmaids shop entirely on their own, look to helpful online tools that can inform their shopping trips. Make a Pinterest board of styles you love and send along some detailed guidelines. These should include the dress length, color, and fabric you'd prefer.

Let them choose from a pre-selected range.

If you're okay with making some decisions, choose a handful of dresses you like, then let each woman pick her final look from the bunch. You'll know you love every style they could end up wearing, which takes a ton of the worry out of the experience. Best of all, your 'maids get to select the style that they feel best in.

Turn to the pros.

Of course, there are some online retailers that will help you collaborate with your bridesmaids, too. Vow to Be Chic lets you create a showroom and work with helpful style consultants. Designers like Weddington Way, Fame & Partners, and Name of Love allow you to favorite styles for your group to choose from, and you can work with their style consultants to ensure everyone is on the same page.

Make it a group effort.

If you don't want to coordinate everything online, you can always send your bridesmaids fabric swatches you love, then ask smaller groups to shop together. If you're able to, it's nice for you to join in on the shopping trips, too!


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