Beauty Expert and Kosas Founder Sheena Yaitanes Wants Life to Be as Natural and Nourishing as Her Makeup Line
Here are the products, clothes, and places she reaches towards to make that happen.
For Sheena Yaitanes, makeup was destiny. "My mom worked at beauty counters. I didn't know you could have just a cosmetics bag," she recalls with a laugh. "I had a rolling cart with drawers, and I learned every color and name." A child of Persian immigrants, Yaitanes was on track for med school, but the pull of that pushcart was too strong. After college, she got a job doing research in microbiology and genetics, earned an MBA, and, in 2015, launched her clean beauty line, Kosas. (Those premed studies paid off, though: She can translate an ingredient list like nobody's business.)
The brand's first product—long-lasting lipsticks that feel creamy, not tacky—was an instantaneous hit. Dewy blushes, tinted face oils, and liquid eye shadows followed, earning glowing reviews for their light-as-air finishes and natural formulas. Part of her secret sauce: nourishing botanicals, like antioxidant-rich rosehip-seed oil and hydrating shea butter. "They just work better," she says.
Performance is key in her style choices as well. "I am deeply committed to my personal comfort," she jokes of her penchant for body-skimming jeans, T-shirts, and sweats. To look good and feel good? Now that's a gift with purchase. Ahead, a few of the Yaitanes' favorite things that embrace both, from the elevated, but accessible dinnerware she uses regularly to the stylish hat that keeps her protected from the sun. The beauty must-haves on this list—after all, what does a makeup expert keep in said pushcart?—are just as noteworthy, especially the pretty pastel nail polish and the must-haves from her own brand.
"I use it for margaritas and other cocktails. It's aged a bit, so it has a deep flavor."
Shop Now: Fortaleza Tequila Reposado, $60, astorwines.com.
"Eating is such an event. I want everything, including my dishware, to be as beautiful as possible."
Shop Now: Pillivuyt Eclectique Dishes, $130 for a five-piece place setting, williams-sonoma.com.
"The first step in sun care is avoidance. This hat helps keep me under cover."
Shop Now: Cuyana Panama Hat, $85, cuyana.com.
Hotel in Paradise
"I love all Four Seasons hotels, but especially this one. There's so much to explore."
Shop Now: Four Seasons Hotel Maui at Wailea, from $649 a night, fourseasons.com/maui.
Food of Life
"My mom doesn't cook with recipes, which was so frustrating until I found this book. Now I can make my favorite Persian dishes from childhood."
Shop Now: Food of Life by Najmieh Batmanglij, $42.17, amazon.com.
"I keep it on my night table; it promotes good sleep vibes."
Shop Now: Flora + Bast Age Adapting Sleep Tincture, $77, floraandbast.com.
"I wear this on my toes in the spring. It lasts a long time."
Shop Now: Olive & June Nail Polish in BP, $8, oliveandjune.com.
Tinted Face Oil
"This product started with a deep examination of human skin and its undertones."
Shop Now: Kosas Tinted Face Oil, $42, kosas.com.
Weightless Lip Color
"I wear this shade every day, and sometimes top it with Wet Lip Oil, in Dip, for some shine."
Shop Now: Kosas Weightless Lip Color in Vegas, $28, kosas.com.
"They're just the best, and age so well."
Shop Now: Levi's 501 Stretch Skinny Jeans in Tango Light, $98, levi.com.
"I want my bedroom to feel as much like a hotel room as possible. These sheets are comfy and cooling to the touch."
Shop Now: Brooklinen Luxe Sateen Bedding, from $149 for a queen set, brooklinen.com.
"I bought this when my daughter was born. It always reminds me of her."
Shop Now: Van Cleef & Arpels Sweet Alhambra Butterfly Bracelet, $1,220, vancleefarpels.com.
"It's like a belt, and it lets me be hands‑free."
Shop Now: Anine Bing Fanny Bag, $499, aninebing.com.
"My time working with a fine artist taught me about the complexities of color. I doodle when I'm organizing my thoughts."
Shop Now: Derwent Watercolour Pencils, from $20 for 12, dickblick.com.
"I have a tiny French press that I brew in each morning. I drink one cup with a little hemp milk."
Shop Now: Intelligentsia Coffee Blend, from $14 for 12 oz., intelligentsia.com.