Pretty—and relaxed—in Baker-Miller pink.

Instead of painting your bedroom walls a stark white, muted gray, or charming light blue, consider bright pink. Hear us out: According to both scientists and color experts, one specific shade of pink, known as Baker-Miller pink (also dubbed "Barbie Pink" or "Pepto-Bismol Pink"), was designed to reduce anxiety, stress, and aggressive behavior. The hue was first created back in the 1970s by a research scientist named Alexander Schauss.

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"[Schauss] convinced Baker and Miller, directors at [the National Correctional Facility in Seattle], to experiment using the color pink in a correctional facility. Baker and Miller gave their permission to paint a holding cell at their facility pink, and once new inmates were exposed to the color, they were noticeably less aggressive and hostile," color expert Amy Wax told Apartment Therapy. In Switzerland, at least 20% of prisons and police stations have one, if not more, pink cells for aggravated inmates, BBC reports.

In 2017, Kendall Jenner made headlines for painting the walls of her living room Baker-Miller Pink, which she believes not only makes her feel calmer, but also suppresses her appetite. In his 1985 study, Schauss wrote that it's important to have the majority of a room painted Baker-Miller pink in order to maximize its effects. Floor colors should be a "neutral gray or dark brown," but it's not necessary to paint other white enamel objects, such as a bathtub or toilet, pink.

If you want to incorporate Baker-Miller pink in your own home, you may have a hard time finding the exact shade at a paint store. However, many retailers will be able to mix a custom shade for you; Baker-Miller's color hex code is FF91AF. All that being said, most of the claims about the calming effects of Baker-Miller pink have been anecdotal and more serious research is needed to truly understand the power of pink.


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