Agree- How to make a hamburger patty doesn't equal Try this!!! The pic on the page looks great , maybe they should have included that particular recipe after the instructions....
I make my burgers pretty much like you described, although sometimes I add a little fish sauce or a little Worcestershire for extra flavor, barely noticeable but it makes a difference.
Not sure why you would call attention to this recipe with "You've never tried this", as if some major secret would be revealed. I thought it was a bit misleading and did not match the quality of most of your daily recipes sent by email.