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History of Entertaining

The Martha Stewart Show, December 2007

On December 13, 1982, Martha's first book, "Entertaining," was released. Martha was running a thriving catering company in Connecticut, and decided that she wanted to preserve all the memories and recipes she created for the events she catered, so she wrote a book to share them with people who wanted ideas for their own parties.

Creating the book had long been a dream of Martha's, but it didn't happen overnight. It all began during a chance encounter with the president of Crown Publishing, Alan Mirken, at a party Martha was catering for the launch of a book about fairies. Alan was so impressed with the party, he asked his friend Andy Stewart, Martha's husband at the time, to introduce him to the caterer.

Returning to his office after the party, Alan told everyone he wanted to do a book with an unknown woman named Martha Stewart. At the time, there was much anxiety over publishing a lifestyle book as ambitious as "Entertaining," as it was considered extremely unusual to even consider doing a cookbook in all color. But the publishers soon learned to never underestimate Martha.

After 25 years and 59 books, Martha's relationship with Crown Publishing is still going strong. In fact, her latest book, "Martha Stewart's Wedding Cakes," will be available in bookstores on December 26.

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