FEED Launches Its First Home Collection Just in Time for the Holidays
Artisanal goods that support children in need are the perfect gifts for just about everyone on your list.
Houseware lovers, rejoice:FEED, one of our favorite lifestyle brands, is releasing its very first collection of handcrafted home goods just in time for the holiday shopping season. Founded in 2007 by Lauren Bush Lauren (the successful social entrepreneur is also the granddaughter of former president George H.W. Bush, niece of former president George W. Bush, and wife of David Lauren, iconic fashion designer Ralph Lauren's son), FEED's mission is to offer beautiful, functional products that also help supply school meals for children suffering from poverty.
In fact, you'll find a number stamped on each product—the brand launched with practical totes and has expanded to a whole line of accessories—that represents the number of school meals your purchase has provided. "Every FEED product helps give food to one of the over 100 million malnourished kids around the globe," Lauren says. "We're moving the needle on hunger." Lauren came up with the concept when she traveled with the United Nations World Food Programme as a student and witnessed childhood malnutrition firsthand in Africa and Latin America.
Today, November 11, 2019, the brand unveiled its inaugural line of housewares, featuring everything from woven aprons to serving bowls to ceramic mugs—all handcrafted by artisans using natural materials and traditional techniques. "These items are meant to be beautiful and functional," Lauren says, "and also start a conversation about child hunger." Why did Lauren decide to expand into home rather than fashion? "FEED's mission is to help give meals to hungry children, so doing home products that relate to food just made sense," explains the founder, who is also very involved in the design process.
And since there's no better time than the holidays to help someone in need, you can consider these gorgeous home goods a gift that keeps on giving. "Of all times to be mindful that others need extra support, it's the holiday season," Lauren says.
Lauren's FEED Gift Picks
If you're shopping for your favorite cook in your life, Lauren loves the idea of wrapping up a hand-loomed striped apron ($68, feedprojects.com). "This apron is elegant and keeps you neat," Lauren says. Even better, each of these aprons, comes in a matching kids' version (more help around the kitchen!) and provides 25 school meals to kids in need. Also great for kitchen clean-up are the indigo block print tea towels ($28, feedprojects.com), each of which supplies ten school meals to a child.
Searching for the ultimate gift for the entertainer? Lauren says you can't go wrong with the artisan serving board ($58, feedprojects.com), which is one her personal favorites. "The serving board is really beautiful," she says, "and doubles as a conversation-starter at a dinner party." With every purchase of the board, 25 school meals are donated to hungry children. She says that new parents on your list can use the artisan baby bowl and spoon ($38, feedprojects.com) which can also moonlight as a mini serving bowl for nuts or olives at a party. Each set supplies ten school meals to children around the world. Last but not least, if you're shopping for your boss or office mates, Lauren says you can't go wrong with a chic mug ($38, feedprojects.com), which is guaranteed to brighten up someone's morning. Handmade by female ceramicists in Brooklyn, this one-of-a-kind mug provides ten school meals to children.