The toy company is the latest to join the movement towards reducing plastic use.

By Kelly Vaughan
August 21, 2019
Hasbro Toys
Credit: SOPA Images/Getty

Here's a toy story you can feel good about. Hasbro—the mega-producer of products such as Mr. Potato Head, Monopoly, My Little Pony, Play-Doh, and Nerf—announced a company-wide initiative to remove plastic from all new toy packaging starting in 2020. Plastic packaging includes elements such as polybags, elastic bands, shrink wrap, window sheets, and blister packs. In a statement tweeted on Tuesday, Chairman and CEO Brian Goldner said "removing plastic from our packaging is the latest advancement in our more than decade-long journey to create a more sustainable future for our business and our world." The plan will be implemented through until the end of 2022.

This is one of many sustainable initiatives from the toy giant in the past few years. In 2016, the company added How2Recycle® labeling on all of their packaging, a standardized labeling system that advises consumers on how to properly clean and dispose of packaging for recycling. "Reimagining and redesigning packaging across our brand portfolio is a complex undertaking, but we believe it's important and our teams are up for the challenge," said John Frascotti, President and COO of Hasbro, in a statement.

Hasbro also has a partnership with TerraCycle, a private innovative recycling company; consumers are encouraged to send old toys and games to TerraCycle, who recycles the products and uses the material for the construction of play spaces, flowerpots, park benches, and more. The program currently exists in the United States, France, Germany, and Brazil.

"We know consumers share our commitment to protecting the environment, and we want families to feel good knowing that our packaging will be virtually plastic-free, and our products can be easily recycled through our Toy Recycling Program with TerraCycle," said Frascotti.

The Rhode Island-based manufacturer is the largest toy maker in the world, with a net revenue of $4.58 billion, as reported by the company earlier this year.


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