Going Clean? These Are the Best Natural Beauty Products to Add to Your Routine
Once a small niche that was sold only in earthy packaging and often delivered questionable results, natural and organic beauty has officially hit the mainstream market. As more and more research comes to light about how chemicals seep into your body, brands that are creating natural products are becoming more popular, and even those brands that aren't 100 percent natural are making an effort to eliminate potentially harmful ingredients from their products. That's good news for all of us.
As the popularity of and demand for natural beauty products continues to rise, brands across the spectrum are delivering what their consumers want. To that end, an increasing number of luxe, effective, and clean formulas are hitting store shelves. More time, energy, and research is being allocated to finding alternative, safe ingredients that can be swapped out for the conventional, potentially unsafe ones. All that research means natural beauty essentials are more effective than they've even been before. Now we don't just have to choose a natural product because it's safer, but also because the results are often better than some of the conventional alternatives we've used in the past.
Luxe (and often sturdy and reusable) packaging is the new status quo when it comes to natural, too: think elevated bottles that you'd want to display on your vanity instead of stashing away in your cupboards. They're the types of bottles and containers that you'd want to use again instead of tossing in the trash. So, when you go natural, you're not just doing something good for your body, but you're often doing something positive for the environment, too. Here, we've gathered up some of our favorite natural beauty products to add to your routine now.
Shea butter and jojoba oil help these retractable eyeliners, available in six earthy shades, glide on without a glitch.
Shop Now: Burt's Bees Defining Retractable Eyeliner, $9.49, target.com.
Natural Liquid Liners
Ilia's Clean Line Liquid Liner placed first among fluid iterations with its pliable tip and deep-charcoal tint.
Shop Now: Ilia Clean Line Liquid Liner, $28, dermstore.com.
Light Coverage Foundation
The spiral of dense bristles on this product's brush envelops every lash in pitch-black pigment. And extra props to the hourglass shape, which handles full swoops on top and precision work underneath.
Shop Now: W3ll People Expressionist Volumizing Mascara, $19.99, ulta.com.
Lovely Lip Color
Lipsticks that leave your smile in better shape after a full day of wear are rarities. BeautyCounter's pretty offerings do it with buttery jojoba esters, and have a subtle natural vanilla scent.
Shop Now: BeautyCounter Sheer Lipsticks in Rose, Twig, Orchid, and Petal (from left), $32 each, beautycounter.com.
When every color in a palette catches your eye, you know it's a keeper. The silky neutrals in the this quad have amino acids to go gentle on lids, and look seamless—make that creaseless.
Shop Now: Vapour Eyeshadow Quad in Archetype, $48, vapourbeauty.com.
Add volume, definition, and curl to your lashes with this mascara, which features a dual-sided brush: one to separate lashes, the other to add volume.
Shop Now: Ilia "Limitless Lash" Mascara, $28, sephora.com.
Double Duty Blush
These cream pots come in a few different shades, from pale pink to ruby red, and contain a variety of oils and peptides to plump your skin while also giving you a pretty glow. Use them on your cheeks and lips for the perfect wash of color.
Shop Now: Tata Harper Anti-Aging Neuropeptide Blush, $39, tataharperskincare.com.
The Perfect Concealer
This concealer isn't just good for because it's clean—it's actually one of the best concealers we've ever used, natural or not. It goes on seamlessly and can be applied over and over throughout the day without looking cakey. (Plus, it has coconut oil in it, which is naturally antibacterial, so if you're using it to cover up blemishes, it may also be preventative.)
Shop Now: RMS Beauty "Un Cover-Up" Concealer, $36, sephora.com.
With elegant packaging and vibrant, pigmented colors, these rich and velvety lipsticks feel just like (if not better and more moisturizing than) any conventional lipstick. We especially love the shade Adore, a classic deep red.
Shop Now: Kjaer Weis Lipstick, $56, net-a-porter.com.
Multitasking Face Oil
A combined facial oil and medium-coverage foundation, this product will hydrate and nourish your skin while evening your skin tone and adding radiance. It comes in 10 blendable shades.
Shop Now: Kosas Tinted Face Oil, $42, sephora.com.
The Ultimate Serum
This serum has a cult following, and there's a good reason why: it contains basically every ingredient that's needed for healthy, youthful skin, from essential fatty acids and brightening vitamins to antioxidants and cold-pressed botanical oils. Since we first discovered it, we haven't gone a day without it. Most just see the fact that it's clean as an added bonus.
Shop Now: Vintner's Daughter Active Botanical Serum, from $65, net-a-porter.com.
This shampoo is full of antioxidants and oils that hydrate and strengthen your hair without weighing it down or making it feel greasy. (Its corresponding conditioner is great, too!)
Shop Now: Rahua Classic Shampoo, $34, sephora.com.
Don't believe what you've read about toners: They're not all drying. This one is just the opposite—it removes excess oil and contains a potent antioxidant (coq-10), which, along with hyaluronic acid and aloe vera, add moisture and refresh the skin.
Shop Now: Indie Lee COQ-10 Toner, $34, sephora.com.
This powder, which contains detoxifying charcoal, acne-preventing clove, and rejuvenating cayenne, just needs to be mixed with water and applied on the skin for purifying benefits. You can also use it as a spot treatment on blemishes, too!
Shop Now: May Lindstrom "The Problem Solver," $100, follain.com.