A statement lipstick can transform your entire beauty look.

Wearing a bold lip color is one of the easiest ways to make a statement with your beauty look. And it's something Litty Flynn, our executive lifestyle video producer, is well versed in. (A bold lip is her signature, after all.) In this video, she reveals how to wear bright lipstick with self-assurance. "Even the quietest people can find confidence in a bold lip," she says.

As it turns out, wearing a bold lip color isn't actually as high maintenance or as daunting as you might think. A heavily pigmented shade can brighten your entire face so that you don't need to wear much additional makeup-nor should you really, because when you're wearing a bold lip color, you'll want to give it the opportunity to shine. With that logic, you could say statement lipstick is the perfect option for any woman who doesn't typically like to wear a lot of makeup.

It's also an easy way to transition from day to night: wear a light pink lipstick during working hours, then reapply a bright magenta or a bold red before heading to dinner or drinks with friends. You'll get a whole new look, no outfit change required. Flynn usually favors matte and liquid formulas, and finds that she gets a perfectly smooth canvas for application by exfoliating her lips first. That's important, because otherwise the lipstick pigment can accentuate any dryness or chapped areas.

Then, she suggests applying the first coat, carefully working it into your lips, and adding more product until they're evenly covered. As for which colors to choose? Decide based upon your mood-lipstick isn't permanent, after all, so have fun playing around with different shades.


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