For Every Blanket Purchased, This Home Brand Will Donate Another to a Family in Need
Riley Home's line of blankets and duvets certainly provide cozy warmth when you need it most-but the warmth doesn't stop with you in your bedroom. The retailer just announced a new partnership with nonprofits Robin Hood and Win (formerly known as Women in Need) to provide their signature blankets to 11 shelters throughout the New York City area. How does it work? For every Riley blanket purchased, the company will give another to a family in need.
The initiative, called Blanket the City, was designed to give back to Riley Home's local New York community throughout 2019. With the help of Robin Hood, Riley selected Win's shelters as the beneficiaries of their blankets. This nonprofit provides shelter and outreach services to upwards of 10 percent of the city's homeless population. Win reports that they've served more than 9,800 people over the past year, according to a press release.
"We are thrilled to partner with Robin Hood and Win on this incredibly important and impactful initiative," said Sogole Kane, head of marketing and public relations for Riley. "Blanket the City is an integral part of how we do business at Riley Home and, like our customers, we prioritize and value giving back and investing in local communities."
To be part of the initiative, all you have to do is purchase one of Riley's blankets at some point during the year and the retailer will ensure a blanket is donated on your behalf. You won't have to add a special coupon code or shop through a special referral code, either. Throw blankets start at $89 and comforters begin at $249.
"Every night, 1,600 families sleep at a Win shelter. Our families are so grateful to have Riley Home blankets to decorate their rooms, and to one day bring to their own apartments," said Christine Quinn, President and CEO of Win. For more information about the initiative or to purchase your own blanket, visit Riley Home's website here.