It's no secret that Martha cares about pets and their health, which is why she's decided to join Canopy Growth in an advisory role, with plans to help the company develop a new line of hemp-based, cannabidiol-infused products in the coming months. According to a press release, the line of pet products is aimed at improving holistic health, and clinical trials are already underway.
"I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living," Martha said in the release. "I'm especially looking forward to our first collaboration together, which will offer sensible products for people's beloved pets."
While the Food and Drug Administration has put restrictions into place when it comes to introducing CBD oils into food and beverages, there's extensive research into the holistic benefits of CBD on both animals and humans. Peter Grinspoon, MD, cites one European Journal of Pain study that shows topical application of CBD oils could combat inflammation and pain due to arthritis in pets, according to this 2018 Harvard University Medical School article. Hemp-derived CBD also has been shown to aid those suffering from insomnia, Grinspoon writes.
"As soon as you hear the name Martha, you know exactly who we're talking about," said Bruce Linton, Canopy Growth chairman and co-CEO. "Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal."
Martha isn't the first to partner with Canopy Growth, either—her good friend Snoop Dogg partnered with a Canopy subsidiary, Tweed, in early 2016. The recording artist and self-proclaimed cannabis enthusiast helped the company with brand strategy and also offered three different kinds of cannabis attached to Snoop's name under the "Leafs by Snoop" line.