The founder of Outdoor Voices creates chic athleisure.

tyler haney
Credit: Courtesy of Outdoor Voices

"Workout clothes don't have to look like a superhero costume," says Tyler Haney, whose chic, category-shaking designs are just the opposite: buttery hoodies, exercise bras that don't dig or pinch, and muted shades like blush, taupe, and indigo that you actually want to wear. A Colorado native, Haney grew up playing basketball and soccer and running hurdles. When she stopped competing in college, she couldn't find simple, understated training clothes, so she spent a year researching fabrics that were "super-comfortable, worked well with sweat, and would last" before launching Outdoor Voices.

Today, Haney's personal style is as natural as ever, right down to the T-shirts, A-line skirts, and clear lip gloss that she wears to work. And while she's no longer out to shatter sports records, she still has a bold goal for her company: "We want to redefine recreation."

tastemaker earrings active wear mug

Haney's Essentials

Mantra: "Sporty Spice."

Wake-Up Call: Heath Ceramics Studio mug, in Linen, $30,

"I start the day with coffee and almond milk in this mug. My everyday dishes are from Heath Ceramics. Its pieces are beautiful as well as durable."

Signature Jewelry: Vada gold hoop earrings, $680,​

Workout Combo: Outdoor Voices Tri-tone Slashback crop, $60; and three-quarter warmup leggings, $80,

"They're made with textured compression material, which is versatile and functional but also has a soft, forgiving texture."

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Way to Unwind: "I jog on the Ann and Roy Butler Hike-and-Bike Trail near my house."

bike collage products tastemaker
Credit: Retrosuperfuture (sunglasses), Specialized Bicycles (bike), Peter Ardito (others)

In Her Fridge: Topo Chico sparkling mineral water, $22 for 12 bottles,

"It feels like the official water of Austin."

Fresh-Air Ride: Specialized Bicycles Women's Turbo Vada 6.0, $4,800,

"I bike around on a cruiser, but I've had my eye on this e-bike for a while now."

Must-Have Makeup: Glossier Balm Dotcom, $12,

"I don't wear any color on my lips. This balm is a regular in my bag."

Cool Shades: Super by Retrosuperfuture Drew sunglasses, in Black, $180,

Sole Support: Smartwool Hike medium socks, $21,

"Got to keep it crunchy, baby!"

Fast Footwear: Hoka One One Bondi 5 sneakers, $150,

"They're kind of funny-looking but super-comfortable."

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chair beauty products
Credit: Carl Hansen & Søn (chair); Peter Ardito

Go-To SPF: Supergoop! Bluebird Days set (Forever Young Hand Cream SPF 40, Everyday Sunscreen SPF 50, and Mint Condition Lip Shield SPF 30), $25,

"Everything you need for a day outside."

Fave Fragrance: Le Labo Fragrances Tubereuse 40, $300 for 50 ml,

"It's subtle enough for every day and smells good with a little sweat mixed in."

Treasured Piece: Hans J. Wegner Wishbone chair, $765,

"I love this designer and have one of his chairs in my office. "

Skin Savior: Egyptian Magic, $26 for 2 oz.,

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