Lego is finding a new way to play nicely — with the planet! Later this year, the building-brick makers will be releasing their first-ever set of sustainable play pieces in an effort to further fight plastic pollution.
The new pieces are a range of "botanical elements" — leaves, trees, and bushes — all made from a sugarcane-based polyethylene. This eco-friendly plastic will have the same look and feel as conventional polyethylene, but will be crafted from a more renewable source. The Lego Group pledges to work closely in accordance with guidance from the Bioplastic Feedstock Alliance (BFA) and the Bonsucro Chain of Custody standard.
As one of the most widely used plastics in the world, conventional polyethylene is a versatile synthetic resin found in various plastic items, from cling wrap to grocery bags and detergent bottles. And while it is one of the easier kinds of plastic to recycle, it continues to contribute to the issue of global plastic pollution.
This effort to work with more sustainably-sourced plastic marks the toy company's first step in a commitment to make all bricks with sustainable materials, according to Tim Brooks, Vice President, Environmental Responsibility at the Lego Group, who announced the new collection in a statement. The company is aiming to use sustainable materials in both their core products and packaging by 2030.
Trends come and go, but even with the influx of new toys hitting the market, we have an enduring affection for Lego bricks. They encourage your child to learn and construct, and spark their creativity with imaginary play. Now as a parent, you can feel reassured that the company is committing to the health of our world. We think that's a Good Thing.
Feeling inspired? Watch how to upcycle old crayons into new ones: