If cleanliness is next to godliness, Jessica Alba is positively saintly. In 2012, after a baby detergent aggravated her skin, the mother of two (who is now expecting her third child with husband Cash Warren) launched the Honest Company, a line of advanced safetytested household and baby products, including adorable eco-friendly diapers. In one fell swoop, moms had an easy source for gentle essentials and were letting their toddlers run around pantsless just to see the cheeky anchors, pandas, and strawberries on their behinds.
Now she’s adding a new cleaning collection made from plant-derived ingredients, essential oil–based scents, and packaging that nods to her own breezy style -- she lives in jeans, Vince sweaters, and basics from Target. The line even has its own little miracle worker -- a stain remover that “works great on baby food and wine,” says Alba, who happens to prefer an Aperol spritz. Amen.
Jessica Alba’s Style
Mantra: “You shouldn’t suffer for fashion for more than an hour.”
Work Uniform: “A big, soft sweater over a drapey cami or T-shirt and a pair of jeans.” Vince Teddy cardigan, $595, vince.com. Who What Wear T-shirt, $18, target.com. The Great Nerd jeans, $265, thisisthegreat.com.
Favorite Designers: “Jenni Kayne for luxe pieces, Narcisco Rodriguez for special occasions, and Céline for coats.” Jenni Kayne leopard pony-hair mules, $425, jennikayne.com.
Trusted Carryall: “Cuyana’s crossbody pouch is great for day and night.” $115, cuyana.com.
Fall Accessory: The Ezza scarf, by Maje. $135, us.maje.com.
Signature Scent: “I love Joya’s rollers, and have one of each fragrance. They’re perfect for tossing in my bag.” $30 each, joyastudio.com.
Downtime: “Getting my nails done anywhere that has amazing neck massages. My go-to colors are Butter London’s nude Steady On! and dark-red Ruby Murray.” $15 each, butterlondon.com.
Sunscreen: La Roche-Posay Anthelios Mineral SPF 50. $34, larocheposay.com.
Palette: “Black and white, with rich accent colors and natural elements.”
Prized Collection: “Handwritten birthday, anniversary, and holiday cards from my family.”
Multi-Tasker: “I use our versatile dish soap for most household chores -- anything that needs a good clean. I’m super-proud of our new packaging. We used photography from Los Angeles–based Jin-Woo Prensena.” Honest dish soap, $4, honest.com.
On My Nightstand: “Seletti’s Estetico Quotidiano bottle filled with water, my phone charger, and Honest Beauty Magic balm.” Estetico Quotidiano large glass bottle, $33, seletti.us. Magic balm, $18, honestbeauty.com.
Fave Movies: “There are so many! Breathless, The Way We Were, La Femme Nikita, and Overboard.” Overboard DVD, $8, amazon.com.
Her Ride: A Tesla.
On the Road
Flight Essential: “Cozy cashmere socks.” $35, pairofthieves.com.
Destination Shop: “10 Corso Como, in Milan, is my all-time favorite.”
Next Getaway: “My family and I love to travel. I’m dying to go to the Soho Farmhouse in the Oxfordshire countryside.”