In honor of World Water Day, something magical occurred at the Oculus at the Westfield World Trade Center in New York City — visitors walking through the mall were treated to the spectacular sight of a sea of blue and white balloons when they stopped to look up. And it was all for a great cause.
Stella Artois and Water.org teamed up with Snarkitecture and creative agency Mother New York to install "The Water Clouds by Stella Artois," an epic balloon art installation designed to give artistic vision to the world's water crisis. The temporary canopy of balloons in the Oculus represent how much clean water has been secured for people living in developing countries through the Stella Artois "Buy A Lady A Drink" campaign. With every chalice that was purchased, another balloon was added to the interactive display, demonstrating to everyone who stopped and admired it, what an immense impact the simple $13 purchase could make. Not only does buying the chalice provide clean water for someone, it provides five years of clean water.
The temporary installation was spectacular, kudos to Snarkitecture for their presentation as well as their choice of venue, the balloons looked amazing in the space with the contrast of the blue balloons against the stark whiteness of the Oculus. However, it should be noted that while the installation was incredibly innovative, it isn't the only creative feature in the campaign — the chalices themselves are pieces of art, each designed by different artists from Uganda, Cambodia, and Brazil.
All that's left to do now is to buy a chalice and provide water, something we all take for granted, to someone who desperately needs it. Just imagine your balloon joining the display as you press "buy now" and how it can make all the difference in the world.
Check out some behind the scenes footage at the event with co-founder of Water.org, Matt Damon:
In partnership with @water, co-founded by Matt Damon and Gary White, we're commemorating #WorldWaterDay with the unveiling of "The Water Clouds by Stella Artois" by @snarkitecture. This installation visualizes the number of people who have gained access to clean water through Buy A Lady A Drink campaign to date. “It’s inspiring to see what we’ve been able to accomplish and the lives that we’ve changed,” said Matt Damon. "We’ve always said that the only way to solve the world’s biggest problems is by coming together, and today is an example of just that.” New Yorkers got to experience this powerful piece of art at @westfieldworldtradecenter on this special day. #1Chalice5Years