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Here's What FEED Founder Lauren Bush Lauren Considers Her Essentials

Lauren Bush Lauren, the CEO and Founder of FEED, tells us about her favorite go-to products. 

Lauren Bush Lauren with camera
Photography by: Courtesy of FEED

It began ten years ago with a bag. As a student spokesperson for the United Nations World Food Programme, Lauren Bush Lauren witnessed childhood malnutrition in Africa and Latin America that devastated her -- and sparked her idea for the first FEED tote, which resembles a food-ration sack and is stamped with the number of meals its purchase will provide. “I needed to create a unique way to activate my peers that didn’t require writing a big check or attending a fancy benefit,” she says. FEED has expanded to a full line of bags and accessories and supplied close to 100 million meals to children around the world. The former model and new mom, who is also the granddaughter of a U.S. president and niece of another (and is married to a member of fashion’s first family), hews to a “simple and polished” style in both her wardrobe and home -- all the better to focus on her heartfelt mission.

blazer necklace shoes lip gloss perfume
Photography by: Peter Ardito

Bush Lauren's Personal Style


Mantra: “Classic and eclectic.”


Work uniform: Black jeans; a Polo Ralph Lauren blazer, $398,; and Chuck Taylor All-Star Leather Converse, $70, Jewelry: Jenny Lauren necklaces, from $225 each,


Beauty MO: Natural. “I’m of the mind-set that simple is better.”


On her face: Clarins Beauty Balm and Instant Light Natural Lip Perfector, in Rose Shimmer, $25,


Best hair trick: A messy French braid.


Signature scent: Vetiver by Ralph Lauren Fragrances, $240 for 100 ml,

coffee table book honest company surface cleaner
Photography by: Peter Ardito

In Her Home 


Color palette: Indigo and creamy white (in the nursery of her son, James).


Prized possession: A photograph by Jimmy Nelson of a Mongolian man holding an eagle.


Every home should have: A deep, cozy bathtub.


On her dining table: Ralph Lauren dishes and hand-carved wooden tongs from Africa.


Centerpiece: Bouquet from Hudson River Flowers or VSF.

On her desk: Greenwich Letterpress stationery. 


In her garden: Tomatoes and herbs.


Collection: Antique English teacups.


Coffee-table book: On Christopher Street, by Mark Seliger; Rizzoli, 2016; $55,


Cleaning product: The Honest Co.’s Honest Multi-Surface Cleaner, $6,

bush lauren kitchen composite pan wine
Photography by: Peter Ardito

In the Kitchen


Morning drink: Latte.


Go-to breakfast: Two eggs over easy with avocados and Yellowbird Serrano Condiment.


Afternoon pick-me-up: Another latte.


Pantry staple: Lotus Foods Forbidden Rice.


Cooking tool: Green Pan black ceramic non-stick pan, from $65,


Treat: Blue Bell coffee ice cream.


Meal to serve guests: Lasagna, roasted veggies, salad, and wine.


Wine: Stags’ Leap Cabernet Sauvignon, from $58,

puzzle book dvd

On Her Radar


Favorite movie: To Catch a Thief, $20,


Next thing to stream: Netflix’s 13th.


On her playlist: Most anything ’70s rock.


Gadget: Kindle.


Next read: The Underground Railroad, by Colson Whitehead; Doubleday, 2016; $27,


Hobbies: Photography and puzzling -- “I love Liberty jigsaw puzzles!” Hummingbirds, $95,

feed market tote bag
Photography by: Peter Ardito

On the Road


Mode of transport: Uber or subway.


Go-to shop: John Derian in NYC, or Merci in Paris.


Favorite hotel: Hotel Il Pellicano, Italy.


Beach or country: Beach.


Travel accessory: Her FEED market tote with a pouch inside, $68 and $25,


Where she wants to explore next: Bhutan.


What inspires her: “The children I’ve met who are empowered to grow, learn, and thrive thanks to the school meals FEED provides.”