This Austin Clothing Boutique is a Pastel-Filled, Fashion Lover's Dream
A Favorite Boutique Gets A Glam New Makeover
Enter Adelante. A gorgeous clothing boutique that was recently redone after ten years in business. Austin-based, Laurel & Wolf designer Claire Zinnecker was the mastermind behind the shop's super chic makeover, decking it out in girly-girl finishes with a touch of hip, Austin style.
Upon walking through the glass double doors, customers are not only greeted by an array of edgy-feminine clothing, but they also immediately see the angular register counter, which is lit by a lavish chandelier and a couple of modern pendant lights.
Covered in soft, blush tones, marble print wallpaper, and rattan accents, the space is a perfect reflection of the laidback-cool clothes sold there. Rose gold accents and clean, white shelving highlight the products in a chic and organized fashion.
Started From the Bottom
Since she was working with a store that had undergone ten years of wear and tear, Zinnecker's first step in the design process was simply deciding where to begin. You guessed it -- she started from the bottom. "Step one was to put in those new concrete floors, so I suggested to Tricia (the store owner) that we experiment with brass inlay. I had the brass cut locally and spent way too many hours moving them around because I wanted there to be an obvious statement when you walk in. The concrete guys thought I was crazy!" says Zinnecker.
"I love commercial spaces because I think you can be a bit bolder and more experimental than you would in a residential space. I personally love touching the surface of things to help create that canvas," says Zinnecker.
Clothes That Do the Talking
Zinnecker and store-owner Tricia both agreed that the clothes needed to do most of the talking in the shop, so Zinnecker used simple white shelving and subtle accents like cute cacti sculptures to highlight the items.
"When you walk in your eye should rest somewhere, rather than be bombarded," Zinnecker remarks.
Product That Pops
The store's new design was catered towards amplifying the product rather than overshadowing it, which is why Zinnecker chose such a neutral color palette to work with.
"The last time Tricia did a remodel, it was a lot of paisley and floral prints, but this time, she wanted to simplify the rest of the patterns to let the clothes stand out," the designer says.
In order to create a shop that Tricia and her products could grow into, Zinnecker designed all of the fixtures herself, which helped cut down on clutter, creating a clean and orderly canvas for the clothes. The shelves are all adjustable, the T-stands are custom-made and even the angular cash wrap is Zinnecker's own design.
She explains, "A lot of the challenge was designing fixtures that showcase the pieces without making you see a sea of clothes. My goal in any custom fixture is that it should be used in more than one way."
A Totally Chic Transformation
Just as Adelante helps transform its customers with stylish new wardrobe pieces, the makeover has made the store itself all the more beautiful and popular. While decor details like the marble-wallpapered dressing rooms and chic, pink sitting areas make the space instantly Instagrammable, architectural elements like the added windows, concrete floor, and fresh paint have made it seem even more spacious. And customers love it. They're even hosting blogging conferences there because they saw it on social media!" Zinnecker gushes. This is one renovation that's reaping the rewards.