New This Month

Heather Lins Home: What We Can Learn from the 2014 American Made Honoree

Through fun, eco-friendly home textiles and DIY craft kits, Heather Lins Home is dedicated to making unique, stylish home furnishings as accessible as they are aesthetic. We sat down with Heather to learn more about how the company has grown since they won the award.


What has changed since Heather Lins Home named an American Made winner?

Since being named an American Made winner, I have designed “A Year in Bloom Calendar Kit”, a stitch-it-yourself kit based on flowers. Check it out here.

How did you find your passion? When did you know it was time to turn it into a business?

I kept having ideas for products that I wished were on the market so I decided to make them myself.

What was the hardest part about starting your own business?

One of the best parts of having your own business is that you are always learning; one of the hardest parts is that you’re always learning.


[LEARN MORE: 5 Things Every Creative Should Know About Starting a Small Business]

How do you keep a work/life balance? This is something that a lot of budding entrepreneurs worry about.

I am ruled by the clock and I like it that way. My mind is tuned to think and produce during work hours. My body is tuned to sleep during sleep hours. I enjoy my family as much as possible during the hours in between. If some work doesn’t get done during work hours, it gets pushed to the next day. No one notices but me.

What is the most valuable piece of advice you’ve gotten -- in regards to creating/starting your own business?

I received the advice, “Do the work only you can do.” It’s applicable to creating your own product line but is also good advice in figuring out what you can delegate.

What resources, organizations, groups do you turn to for support?

I am a member of a few entrepreneur Facebook groups.


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What has been the biggest surprise since you started your business?

I am very moved when people tell me how much they enjoyed a kit I designed or, that they stitched a kit with a grandchild or friend. I am surprised and delighted by how much these emails motivate me and inspire me to create!

What keeps you going when you want to give up?

I remind myself that times of trial are often temporary. If I’ve been faced with a similar hardship time and time again, I ask myself what I can change in my business so it does not happen again and then chalk it up to experience.

What is the one thing you would tell somebody trying to start their own business?

I would advise people to be aware of how they are spending their time in their business and pay attention to what’s working. Often, we get so involved in running a business that we don’t see where it’s bearing fruit and where it isn’t.