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Portola Paints and Glazes: Life Since Being a 2015 American Made Honoree

Every color of Portola paint is mixed by hand, engineered with the idea of environmental safety in mind, and created with the ultimate intention of being able to tell a story.

Photography by: Courtesy of Portola

What has changed since Portola was named an American Made winner?

Being named an American Made winner has been such an honor. The last year has been really successful and we are working harder than ever, constantly setting new goals for ourselves. American Made introduced our brand to a wide range of people and is something we are proud to be associated with.

How did you find your passion? When did you know it was time to turn it into a business?

We’ve always been passionate about design and color. We grew up in a house that was constantly being remodeled and updated. Our father is a high end contractor, so as kids we loved going with him to job sites and learning about the process. When we were just out of high school we had the opportunity to take the family business to the next level, and form our own line of paints and specialty finishes. It was definitely a natural progression.

What was the hardest part about starting your own business?

Trial and error. The hardest thing has been not knowing where to start. There isn’t a book that you can read that tells you how to start a successful paint business. You have to constantly grow and evolve. If you believe in yourself and your idea, you just have to work hard and stick with it.


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How do you keep a work/life balance? This is something that a lot of budding entrepreneurs worry about.

Work and life overlap everyday. Networking and inspiration often happen outside of your typical 8-5 work day, so it’s vital to keep the door open to business, even during free time. It is absolutely difficult to balance at times, but when you’re excited about what you’re creating, it’s all worth it.

What is the most valuable piece of advice you’ve gotten — in regards to creating/starting your own business?

“Find your passion. I don't care if it’s collecting baseball cards. Find something you LOVE and do that!” -Jim Davis

What resources, organizations, groups do you turn to for support?

Our dad is a huge influence and valuable resource. He has so much experience building custom, high end homes. Being able to pick his brain about the details of the homes, architecture, and building process is a big help. We’re fortunate enough to work with some amazing designers and influencers. They all have their own tricks, and collaborating to create colors and invent new techniques is an inspiring process that pushes our business forward.


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What has been the biggest surprise since you started your business?

Starting a family business is the most difficult and rewarding thing you can do.


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What keeps you going when you want to give up?

Knowing that we are closer than ever to making it to the next level. Thinking about the years of hard work that we’ve put in. We have amazing friends and family that help us get through the tough times.

What is the one thing you would tell somebody trying to start their own business?

Ask yourself a lot of questions and create a really solid roadmap. What is your brand? Who is your target audience? What is your message? Are you ready to commit years of hard work to this idea?


[WORDS TO LIVE BY: 10 Best Martha Stewart Quotes that Will Motivate You to Change Your Life]

Any additional thoughts?

Martha Stewart 4 President.