A graduate of Rhode Island’s Johnson & Wales Culinary Institute, Cup4Cup President and Co-Founder, Lena Kwak, began her culinary career as a private chef and caterer. To explore a growing interest in nutritional science, she pursued an externship with Thomas Keller at The French Laundry.
As a Research & Development Chef, Kwak was assigned to test and create new edible innovations for the restaurant. She excelled quickly and was assigned to devise a gluten-free version of Keller’s famed Salmon Cornet and the restaurant’s bread basket. The result, which garnered a tearful response from a dinner guest with gluten intolerance, was the genesis of “Cup4Cup.”
Under the mentorship of Chef Keller, Lena refined the proprietary blend of flour and set about making it available to a larger audience. Since Cup4Cup’s release in 2011, Lena has been honored as one of Forbes’ “30 Under 30” in 2011, garnered a Zagat “30 Under 30” award in 2012, and was named a Martha Stewart “American Made” Award Honoree in 2012 for her work developing the brand.
The name “Cup4Cup” reflects the product’s ability to replace all-purpose wheat flour in most recipes, literally “cup for cup.” Cup4Cup focuses on neutral flavor, texture, and performance, attributes often deficient in gluten-free flours. The product line includes a Multi-purpose Flour Blend, Pancake & Waffle Mix, Pizza Crust Mix and a Dairy Free Brownie Mix. Kwak continues to develop new products and seeks to expand the Cup4Cup brand with several new items in 2014.
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