Mudd Creek, LLC
Tell us about your business.In the fall of 2008, Mudd Creek evolved into a gluten-free company after my oldest daughter was diagnosed gluten intolerant. While the trend today is a gluten-free diet, our products are made with the celiac in mind. After three years of developing and testing our recipes to ensure flavors and textures were something everyone regardless of their health restrictions would love, our products were market ready. Because we believe that no one should have to sacrifice taste for their health, we use only the highest quality of ingredients from certified gluten-free sources. Our product line continues to evolve and today it includes baking mixes, tropical granola, butter spices, fruit spreads and more. Mudd Creek is all about taking our products beyond their traditional use and transforming them into a secret, gluten-free, indulgence that allows you to enliven appetizers, entrees and desserts. Our tag line is ..... You'll like the simplicity, you'll love the diversity!tm
Tell us about your workspace, shop, or studio.Imagine looking into your backyard and seeing a family of deer or a flock of turkeys. That’s how my workday starts every morning. I am fortunate in that not only is our facility located on the banks of Mud Creek but it also happens to be located in the basement of my home. We are a fully licensed, dedicated gluten free facility in compliance with all local, state and federal regulations and adhere to the FDA rules governing gluten free labeling. By having the facility in our home, we can eliminate the risk of cross-contamination by ensuring that all products coming into our facility are from a certified gluten free supplier. We have NO ingredients containing gluten in our facility, because we know that just a particle of gluten could cause a serious reaction.
What inspires you?I draw my inspirations from my family. My mother, who passed away when I was 11, for her love and bravery. My father, who wanted but didn’t have the means to continue caring for us, for his love and courage. My Aunt, who I went to live with, for her love and strength for taking on a household that consisted of 11 kids and 2 adults. She taught me that baking and canning wasn't just a way of preserving the summer harvest, but an essential way of life when feeding a large family. My daughters, for their love and sense of adventure, for reminding me that its okay to take risks in life and have fun along the way. My husband, who without his love and support, I wouldn’t have been able to take this journey into entrepreneurship. And finally, myself, for loving what I do and having the confidence to do it. Starting a business is long hours and hard work. To succeed you have to have the support of your family, be surrounded by those who love you and those who inspire you.
What makes your business stand out?The gluten free marketplace continues to grow with new producers entering the market every day. What makes our products stand out from the rest is that 1) we are continually looking for ways to cater to the gluten free customer. We get many requests from our customers for items that they miss from their childhood, like our Pretzel Bites Mix; 2) we offer one of the most extensive line of baking mixes on the market; 3) we don’t believe anyone should have to sacrifice taste for their health. You don’t need to be a celiac or gluten intolerant to enjoy our products. Everyone will love them; and 4) we’re all about taking our products beyond their traditional use and transforming them into a secret, gluten free, indulgence.
What advice would you give an aspiring creative entrepreneur?My advice would be to pay it forward with knowledge. Starting a business can be a little overwhelming. No one starts a business without first learning at least one thing from someone else. Assist others just starting out. I’m not talking about trade secrets, I’m talking about the kind of things that can cause bumps in the road, like do I rent or own a building, hiring, sources for supplies, etc. In 2010, we opened the Culinary Kitchen of the Fox Valley, a separate licensed, commercial kitchen for rent from Mudd Creek's facility. We provided assistance with health regulations/licenses, technical/marketing support, business development, packaging assistance and more to new startups. Over 40 businesses utilized our facility (seven of which went on to open their own brick and mortars). We developed a training manual for Courthouse Kitchens of Green Lake to assist new startups. Although we sold the Culinary Kitchen in 2013, paying it forward will not stop for us.
What does American Made mean to you?Having a husband whose job has been outsourced twice, American Made means everything to me. As a wife and as a business owner, we take great pride in knowing that our products are made in the heartland of America. While our suppliers are all certified gluten free, we also ensure that they are also located in the USA. To be American Made not only strengthen our business, but also our suppliers and the retailers we sell to. In addition, it strengthens our family, friends, neighbors and community. I know as a consumer, I would rather buy a product that is American Made even if it costs more, than one made elsewhere and I believe my fellow Americans feel the same. People want to know where their products are made. American Made is simply a win-win situation for everyone!
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